National Restaurant Association Announces Kellogg Company as New Kids LiveWell Partner

National Restaurant Association Announces Kellogg Company as New Kids LiveWell
                                   Partner

PR Newswire

WASHINGTON, Jan. 29, 2013

WASHINGTON, Jan. 29, 2013 /PRNewswire-USNewswire/ -- The National Restaurant
Association (NRA) today announced that the Kellogg Company has become a new
sponsor of the NRA's award-winning Kids LiveWell program, a voluntary
industry-wide initiative designed to help parents make the healthful choice
the easy choice for their children when dining out. The NRA applauded the
foodservice supplier for its commitment to partner with restaurants in
providing a growing selection of healthful choices on kids' menus.

"The Kellogg Company is a natural partner for us and offers exciting
opportunities as we work with our members to provide healthful, innovative
menu items for children," said Joan McGlockton, Vice President, Industry
Affairs & Food Policy, National Restaurant Association. "Kellogg's expansive
reach across the foodservice industry offers restaurants great options and
tremendous flexibility in meeting the Kids LiveWell nutrition standards, which
will allow us to grow the program and build on our success of providing
healthful choices for families."

"By forging a partnership with the Kids LiveWell program, the Kellogg Company
continues our commitment to offer nutritious, flexible meal options for kids
and their parents at and away from home," said Dennis Moy, customer marketing
manager, Kellogg Company. "Our branded products offer a range of nutritious
choices that appeal to both kids and parents. Kellogg understands consumers'
demand for healthy menu options and we're happy to help restaurant operators
meet these needs."

As a program partner, Kellogg will work hand-in-hand with restaurants to
incorporate products into menu options. Kellogg offers multiple product
choices that can help operators meet the Kids LiveWell criteria. With the
growing demand for nutritious alternatives, the following solutions help to
incorporate alternatives into a well-balanced meal: Morningstar Farms® and
Gardenburger® veggie products; Keebler® Animal Crackers; Frosted Mini-Wheats
Little Bites® Cinnamon cereal bowl packs; and Kellogg's® Nutri-Grain® Cereal
Bars, all of which offer enhanced nutrition such as whole grain, fiber,
vitamins and minerals and/or lean protein.

The NRA launched Kids LiveWell in 2011 to help restaurants highlight their
better-for-you menu choices for children. To join the program, restaurants
agree to offer and promote a selection of menu items that meet nutrition
criteria based on leading health organizations' scientific recommendations,
including the USDA Dietary Guidelines. The initiative focuses on increasing
consumption of fruit and vegetables, lean protein, whole grains and low-fat
dairy, and limiting total calories, unhealthy fats, sugar and sodium.
Currently, Kids LiveWell includes more than 120 restaurant brands representing
more than 33,000 locations nationwide.

The NRA developed Kids LiveWell in collaboration with Healthy Dining, whose
team of registered dietitians works with restaurants to identify and validate
the qualifying menu choices. Participating restaurants and their qualifying
items can be found on HealthyDiningFinder.com, and also via a free Kids
LiveWell App in the Android Market and iTunes app store.

About Kellogg Company
Driven to enrich and delight the world through foods and brands that matter,
Kellogg Company (NYSE: K) is the world's leading producer of cereal, second
largest producer of cookies and crackers and - through the May 2012
acquisition of the iconic Pringles® business - the world's second largest
savory snacks company. In addition, Kellogg is a leading producer of frozen
foods. Every day, our well-loved brands - produced in 18 countries and
marketed in more than 180 countries - nourish families so they can flourish
and thrive. With 2011 sales of more than $13 billion, these brands include
Cheez-It®, Coco Pops®, Corn Flakes®, Eggo®, Frosted Flakes®, Kashi®, Keebler®,
Kellogg's®, Mini-Wheats®, Pop-Tarts®, Pringles®, Rice Krispies®, Special K®,
and many more. To learn more about Kellogg Company, including our corporate
responsibility initiatives and rich heritage, please visit
www.kelloggcompany.com.

Founded in 1919, the National Restaurant Association is the leading business
association for the restaurant industry, which comprises 980,000 restaurant
and foodservice outlets and a workforce of more than 13 million employees. We
represent the industry in Washington, D.C., and advocate on its behalf. We
operate the industry's largest trade show (NRA Show May 18-21, 2013, in
Chicago); leading food safety training and certification program (ServSafe);
unique career-building high school program (the NRAEF's ProStart, including
the National ProStart Invitational April 19-21, 2013, in Baltimore, Md.); as
well as the Kids LiveWell program promoting healthful kids' menu options. For
more information, visit www.restaurant.org and find us on Twitter
@WeRRestaurants, Facebook and YouTube.

SOURCE National Restaurant Association

Website: http://www.restaurant.org
Contact: Sue Hensley +1-202-331-5964 shensley@restaurant.org or Katie Laning
Niebaum +1-202-973-3967 kniebaum@restaurant.org