ADDING MULTIMEDIA Televisa is the First to Launch Facebook Oriented Video Player from within Its TV App, Powered by Applicaster

  ADDING MULTIMEDIA Televisa is the First to Launch Facebook Oriented Video
  Player from within Its TV App, Powered by Applicaster

  Facebook features seamlessly integrated into Televisa’s App video player,
   allow viewers to easily share and discuss content, while the broadcaster
             enjoys additional advertising revenue opportunities

NATPE 2013

Business Wire

MIAMI -- January 29, 2013

Applicaster, provider of a robust broadcast platform for delivering
multi-screen experiences, now offers broadcasters and viewers a feature rich
video player, which maximizes the social and viral power of Facebook
(NASDAQ:FB) for porting users from the social domain back into the
broadcaster’s branded TV app. From within the broadcaster’s TV application,
viewers can make social expressions in relation to the content they are
watching, using a set of pre-defined emoticons, and achieve badges and
rewards. For the broadcaster, this new platform offers real insight into
social recommendations for bringing in more viewers and additional revenue
sources from in-player advertising space.

The first video platform to introduce the ‘Facebook oriented’ Video Player is
Televisa (NYSE:TV), Mexico's biggest television broadcaster and the world's
top producer of Spanish-language programming, who will be using it with its
news, entertainment and sports applications, developed and hosted by

The cooperation between the companies started in 2012, after Televisa acquired
broadcasting rights for the Euro Cup 2012, and powered by Applicaster’s
technology, Televisa offered its TV sports app subscribers live streaming of
the tournament, enjoying a significant increase in TV ratings.

“With the goal of providing our subscribers with the most entertaining and
captivating TV experience, we continue to enrich our applications with premium
content acquisition, streaming of high profile sports events and a variety of
smart features that leverage the second screen functionality, with a focus on
social interactivity,” commented Vanessa Rosas Molina, Mobile Director,
Televisa. “Applicaster has provided us with top notch technological solutions
that complement TV viewership, and present us with insights into viewers’
habits and additional revenue opportunities, such as advertising and in-app
purchases,” said Rosas Molina.

“TV consumption habits keep evolving and this calls for creative ways to
attract and sustain TV viewership,” said Laura Tapias, VP LATAM & Spain at
Applicaster. “We are proud to partner with a visionary industry player such as
Televisa in delivering an engaging TV experience, allowing users to share
their experiences with friends and discuss what they are watching. We strongly
believe that the introduction of these rich and entertaining features will
drive service take-up,” said Tapias.

Applicaster will be showcasing its platform at the NATPE show in Miami from
January 28-30. Visitors will see demonstrations of Applicaster’s innovative
end-to-end solution for increasing viewer engagement and involvement and
extending TV prime time. The platform enables broadcasters to boost live and
on-demand content to a multitude of screens even with no Internet
connectivity, and encourages viewers to share and intuitively interact with
content and brands, in sync with TV. The company’s solutions have been adopted
by a constantly growing number of leading content owners, format developers,
broadcasters, cable companies and MNOs worldwide.

About Grupo Televisa

Grupo Televisa, S.A.B., is the largest media company in the Spanish-speaking
world and a major participant in the international entertainment business. It
has interests in television production and broadcasting, production of
pay-television networks, international distribution of television programming,
direct-to-home satellite services, cable television and telecommunication
services, magazine publishing and distribution, radio production and
broadcasting, professional sports and live entertainment, feature-film
production and distribution, the operation of a horizontal internet portal and

About Applicaster

Applicaster, a cutting-edge provider of white label broadcast solutions for
cross-screen TV experiences, has been empowering world-leading broadcasters,
formats, and cable companies since 2009. Applicaster’s solutions include live
and on demand TV, second screen, synchronized and social TV experiences, and
engaging apps that function in all connectivity environments, supporting any
business model. The rich new layers of daylong & play-along engagement and
branded entertainment transform viewers from receptive audience into active
participants and consumers. Together with its powerful management and analytic
tools, Applicaster enables broadcast operations to quickly address the
business and technology challenges of TV technology as it evolves.

Photos/Multimedia Gallery Available:



Vanessa Rosas Molina
Televisa Móvil
Sharona Meushar
+972 74 702 3211
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