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Case IH Talks Agronomic Design at Ag Connect Expo ‘13



  Case IH Talks Agronomic Design at Ag Connect Expo ‘13

Business Wire

KANSAS CITY, Mo. -- January 29, 2013

The many equipment innovations of Case IH at the 2013 Ag Connect Expo and
Summit share more than paint color. According to company representatives from
the executive to the field levels, they were all born from a focus on
Agronomic Design.

Case IH design teams supplement their agronomic expertise with both field data
and field experience ...

Case IH design teams supplement their agronomic expertise with both field data
and field experience to find new and innovative ways to create a better
growing environment for customers. Here, Rob Zemechik, Case IH Marketing
Manager for tillage products, talks to customers about how they can make the
most of each seed's yield potential. (Photo: Business Wire)

“It’s something we’ve always done,” says Jim Walker, Vice President of Case IH
North America Agricultural Equipment. “We have a unique focus and ability to
find ways to help producers improve their soil-seed-plant growing environment,
so we put a name to it – Agronomic Design. It allows us to tie together
parallel activities with the shared focus of maximizing the yield and ROI
potential of our customers.”

The Case IH Agronomic Design initiative unites ongoing work in multiple
disciplines within Case IH, including customer research, product development,
field support, training and marketing. In addition to ongoing product
development work, Case IH Agronomic Design efforts will include sharing
information and expertise to help producers make the most of each seed’s yield
potential.

“We’re committed to delivering more agronomic advantages to farmers through
both equipment technology and our people, who are equipped with years of field
expertise,” he adds. “We want to help customers be ready to make the most of
every seed’s yield potential, and that’s the value of Case IH Agronomic
Design.”

FIELD EXPERTISE SUPPORTS INITIATIVE

A deep understanding of production agriculture and agronomic principles is
fundamental to the Case IH design process. The field expertise of Case IH
personnel – from engineers to locally-based product specialists – helps
customers get the most out of every seed’s yield potential, no matter what
Mother Nature may bring.

“Case IH equipment is designed to get farmers in and out of fields faster, so
they can get more done during short operating windows,” says Bill Preller,
Senior Director of Specialty Business, Case IH North America. “Our equipment
is flexible and durable enough to reliably operate in a variety of conditions
while still providing an optimum soil-seed-plant growing environment. Our
design teams have supplemented their agronomic expertise with both field data
and field experience to find new and innovative ways to create a better
growing environment. Similarly, our field team supports local dealers and
provides customers with knowledgeable advice to help them make the most of
Case IH technology.”

AGRONOMIC DESIGN EQUIPMENT INNOVATIONS

Case IH Agronomic Design extends across the entire Case IH line, and is
evident in existing equipment, as well as in the newest Case IH products:

Steiger^® Rowtrac™: The four-track design of the new Case IH Steiger Rowtrac
tractor adapts Quadtrac^® advantages for row-crop scenarios. It distributes
loads evenly across the length of each track, even when heavy loads put force
on rear tracks. It minimizes compaction with more flotation, turns tight
without berming and pulls harder with less rutting, all to maintain soil tilth
and improve seedbed conditions.

Precision Disk drill: This all-new single disk drill easily cuts through
residue and opens a uniform seed trench across varying soil and tillage
conditions. It also accurately delivers the seed and closes and seals the
trench for improved germination and plant-stand establishment.

Patriot^® 2240 sprayers: These sprayers deliver near-equal weight
distribution, when the tank is full and continuously as it empties, to help
customers get into fields earlier. Field tests have shown that Patriot
sprayers can provide field access two or three days sooner than competitive
sprayers, along with less rutting and soil compaction. In addition, the
Patriot 2240 sprayer is smaller and more nimble for maneuverability in tight
fields. It features exclusive AIM Command^® spray technology to deliver even,
consistent coverage, and better drift control.

THE AGRONOMIC ADVANTAGE

“Crop yields are the product of both seed genetics and real world growing
conditions,” says Preller. “Improving the soil-seed-plant growing environment
helps producers maximize both their yield and ROI potential, regardless of
weather conditions. Our Agronomic Design initiative will be evident beginning
at the Ag Connect Exposition & Summit in Kansas City, where we’ll begin
talking about our efforts.”

Case IH is a global leader in agricultural equipment, committed to
collaborating with its customers to develop the most powerful, productive,
reliable equipment – designed to meet today’s agricultural challenges.
Challenges like feeding an expanding global population on less land, meeting
ever-changing government regulations and managing input costs. With
headquarters in the United States, Case IH has a network of dealers and
distributors that operates in over 160 countries. Case IH provides
agricultural equipment systems, flexible financial service offerings and parts
and service support for professional farmers and commercial operators through
a dedicated network of professional dealers and distributors. Productivity
enhancing products include tractors; combines and harvesters; hay and forage
equipment; tillage tools; planting and seeding systems; sprayers and
applicators; site-specific farming tools and utility vehicles. Case IH is a
brand of CNH (NYSE: CNH), a majority-owned subsidiary of Fiat Industrial
S.p.A. (FI.MI).

                 For more information, visit www.caseih.com.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130129005487/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50545456&lang=en

Contact:

Case IH Agriculture Equipment, Inc.
Dan Danford 262/636-7359
dan.danford@caseih.com
or
Ryann Greve 262/636-5921
ryann.greve@caseih.com
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