Bridgestone Americas Releases Student-Made PSAs to Encourage Safe Driving Among Teens

  Bridgestone Americas Releases Student-Made PSAs to Encourage Safe Driving
                                 Among Teens

PR Newswire

NASHVILLE, Tenn., Jan. 29, 2013

NASHVILLE, Tenn., Jan. 29, 2013 /PRNewswire/ --In conjunction with the U.S.
Department of Transportation, Bridgestone Americas is proud to announce the
release of safe driving PSAs created by teenagers in the 2012 Teens Drive
Smart Video Contest. The Bridgestone program empowers teens to create
impactful videos that influence their peers to make smart, responsible
decisions when they drive. The PSAs will be distributed to TV stations across
the country to help spread these important messages.

"We surveyed more than 2,000 15 – 21 year olds this year and found that
although teens are aware of what distracted driving is, they often believe
they are safe drivers and don't get distracted behind the wheel," said Angela
Patterson, Manager, Teens Drive Smart Program, Bridgestone Americas. "We hope
these PSAs will reinforce the message to both new and veteran drivers just how
important it is to put the phone away and focus on driving."

"Texting and cell phone use behind the wheel is dangerous for people of all
ages, but especially our youngest and most inexperienced drivers," said U.S.
Secretary of Transportation Ray LaHood. "These PSAs – created for teens, by
teens – are a terrific reminder of the importance of putting safety first each
and every time you get behind the wheel."

Statistics from the National Highway Traffic Safety Administration (NHTSA)
show that automobile collisions are the leading cause of death among American
teens. The hope is that TV stations will air these PSAs, creating change and
letting young drivers know that making smart driving decisions can save lives.

For more information about the Teens Drive Smart program and to view the PSAs
produced by students, please visit For more
information about what the U.S. Department of Transportation is doing to
eliminate distracted driving, please visit

About the PSAs:

"A Reciprocal of Teen Drivers," is a group of sentences that initially
illustrate a negative attitude for teen drivers, but when read in reverse
order, the words present an unique and positive message about teen driving.

The video, "August 19," was made by a student whose friend died last fall in a
distracted driving accident. It encourages drivers to stay focused and alert
behind the wheel.

Animated characters are used in "My Distractions" to illustrate how dangerous
distractions can be when you're driving.

"Save a Life" shows what can happen when you decide to text behind the wheel
and how a simple text can alter your life forever.

"It Can Wait" illustrates situations where you would never consider texting in
order to drive home the point that texting while driving is a poor choice for

About Bridgestone Americas, Inc.:

Nashville, Tenn.-based Bridgestone Americas, Inc. (BSAM) is the U.S.
subsidiary of Bridgestone Corporation, the world's largest tire and rubber
company. BSAM and its subsidiaries develop, manufacture and market a wide
range of Bridgestone, Firestone and associate brand tires to address the needs
of a broad range of customers, including consumers, automotive and commercial
vehicle original equipment manufacturers, and those in the agricultural,
forestry and mining industries. The companies are also engaged in retreading
operations throughout the Western Hemisphere and produce air springs, roofing
materials, and industrial fibers and textiles. The BSAM family of companies
also operates the world's largest chain of automotive tire and service
centers. Guided by its One Team, One Planet message, the company is dedicated
to achieving a positive environmental impact in all of the communities it
calls home.

SOURCE Bridgestone Americas, Inc

Contact: Becky Dotson, +1-615-244-1818, or Media Center, +1-877-201-2373
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