GUESS to Launch VendorNet® Omnichannel Technology to Drive Ship-from Store
StoreNet® will optimize inventory and sales for global brand
BOYNTON BEACH, Fla. -- January 29, 2013
GUESS, a leading global lifestyle brand famous for its European styling,
iconic imagery and trend-setting denim, has selected VendorNet to provide
ship-from store fulfillment solutions.
VendorNet® Inc., a wholly owned subsidiary of GSI Commerce, an eBay, Inc.
company, is a provider of cross-channel fulfillment and supply chain
technology. GUESS will leverage VendorNet’s StoreNet® technology to implement
omnichannel retail capabilities, specifically fulfillment of online sales from
its brick and mortar locations.
Established in 1981, GUESS has become a global brand available in almost 90
countries. With its expansive distribution network, StoreNet enables GUESS to
source fulfillment from the best location across all channels, including its
direct to consumer warehouses and brick and mortar stores, to optimize
inventory and increase product availability for its customers.
“We chose VendorNet to launch our omnichannel initiative, which focuses on
maximizing our customers’ shopping experience,” said Michael Relich, executive
vice president and chief information officer at GUESS. VendorNet’s ability to
intelligently distribute orders to the best fulfillment location, based on
criteria that we define, was a key factor in our selection process. StoreNet
will allow us to optimize our inventory, regardless of where it physically
resides, and better serve our customers.”
StoreNet enables GUESS to offer store inventory to its online customers,
saving orders that would be lost if out-of-stock in warehouses. StoreNet also
allows GUESS to sell-through clearance items and avoid markdowns on
GUESS will go live with StoreNet in the second quarter of this year. More than
500 GUESS stores across the United States will be ship-from-store enabled when
StoreNet is fully rolled out. Relich cited the maturity of the technology,
proven reputation, speed-to-market and significant return on investment, as
primary motivators for choosing VendorNet.
“GUESS is embracing the retail paradigm of the future,” stated Sharon Gardner,
co-founder and general manager of VendorNet. “Our technology positions GUESS
for rapid execution of its omnichannel fulfillment strategy and enhances the
shopping experience for its customers. We’re excited to bring both technology
and time-to-market advantage to GUESS for near and long-term growth.”
About GUESS?, Inc.
Established in 1981, GUESS began as a jeans company and has since successfully
grown into a global lifestyle brand. Today GUESS designs, markets and
distributes full collections of women’s, men’s and children’s apparel as well
as accessories. Throughout the years, the GUESS image has been portrayed in
unforgettable, innovative campaigns that have made the brand a household name.
GUESS is distributed throughout the United States and Canada in fine
department and specialty stores, its retail and factory stores, and on its
online store GUESS.com. GUESS has licensees and distributors in South America,
Europe, Asia, Africa, Australia and the Middle East. In addition to shopping
online, you can find more information about GUESS at www.guess.com.
VendorNet (www.vendornet.com) delivers web-based omni-retailing and supply
chain solutions that enable intelligent cross-channel commerce by integrating
and routing orders from all sales channels to the best-source fulfillment
location including warehouses, suppliers, and brick and mortar stores. These
solutions optimize inventory usage and visibility, decrease order delivery
time and expense, improve customer loyalty and satisfaction, and increase
sales. More than 200 retailers and over 25,000 suppliers, warehouses, and
stores are leveraging VendorNet solutions. Retail clients include Nine West,
CompUSA, Neiman Marcus, David’s Bridal, Toys“R”Us, Orvis, National Geographic,
Rue La La, Saks Fifth Avenue, Liz Claiborne, and Guitar Center. VendorNet is a
wholly-owned subsidiary of GSI Commerce. GSI Commerce is an eBay Inc. (Nasdaq:
About GSI Commerce
GSI Commerce® enables omnichannel commerce, multichannel retailing and digital
marketing for global enterprises in the U.S. and internationally. GSI’s
ecommerce services, which include technology, order management, payment
processing, fulfillment and customer care, are available on a modular basis or
as part of an integrated solution. GSI’s marketing services are comprised of
innovative digital marketing products and services which include database
management and segmentation, marketing distribution channels, a global digital
agency to drive strategic and creative direction and an advanced advertising
analytics and attribution management platform. GSI is headquartered in King of
Prussia, Pa. and has major service offices in New York, Los Angeles,
Barcelona, Spain, and London. More information can be found at
gsicommerce.com. GSI is an eBay Inc. (Nasdaq: EBAY) company.
Kelly Henry, 610-491-7474
Director, Corporate Communications
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