Pollard Banknote Awarded Contract by the Iowa Lottery

WINNIPEG, Jan. 29, 2013 /CNW/ - Pollard Banknote Limited (TSX: PBL) (Pollard 
Banknote) is pleased to announce that it has recently been awarded a one-year 
contract by the Iowa Lottery for instant ticket printing and related services. 
This agreement commenced on January 1, 2013, and includes the option of four 
additional one-year extensions. As well, the Iowa Lottery has chosen to extend 
its contract for the production of pull-tab tickets with American Games, a 
Pollard Banknote company, for an additional year. 
Working closely with the Iowa Lottery since 1993, Pollard Banknote has helped 
boost the Lottery's instant ticket sales by 77% over the past six years. The 
recent success of games such as Aces High and Holiday Countdown, featuring 
Pollard Banknote's patented Scratch FX® process, a high value, eye-catching 
look that replicates the appearance of either foil or holographic foil, has 
had a considerable impact on the Iowa Lottery's sales. Overall instant 
ticket sales have increased more than 14%, from $165.3 million in 2011 to 
$188.8 million in 2012. 
The unwavering success of this long-standing partnership is further 
demonstrated by two of the Iowa Lottery's top-performing products - Crossword 
and Bingo - both of which are produced using Pollard Banknote's proven complex 
game programming expertise and translucent marking system. In 2012, Crossword 
and Bingo games accounted for a combined 34% of the Iowa Lottery's instant 
ticket sales. 
"Pollard Banknote is eager to take this opportunity to expand our role with 
the Iowa Lottery," said Doug Pollard, Co-Chief Executive Officer, Pollard 
Banknote. "Given Iowa's remarkable sales growth in recent years introducing 
products like our patented Scratch FX®, we are confident that our innovations 
- including the upcoming launch of the Pollard PlayBook® - will continue to 
be a tool used to reach new players in the Iowa market." 
"We have forged a strong connection with Pollard Banknote through the years, 
both in our instant-scratch and pull-tab ticket businesses," said Terry Rich, 
CEO of the Iowa Lottery Authority. "Pollard's support and innovation have 
helped us achieve back-to-back record years of scratch ticket sales and we are 
pleased we can continue this relationship with the goal of providing more 
revenues for the citizens of Iowa." 
Since 1985, the Iowa Lottery has raised more than $1.4 billion for state 
programs that benefit all Iowans. Today, lottery proceeds in Iowa have three 
main purposes: They provide support for veterans, help for a variety of 
significant projects through the state General Fund, and backing for the 
Vision Iowa program, which was implemented to create tourism destinations and 
community attractions in the state and build and repair schools. 
About Pollard Banknote Limited
Pollard Banknote Limited is one of the world's leading full-service lottery 
vendors and is a major supplier to North America's charitable gaming industry. 
The company manufactures instant lottery tickets and provides related 
programming, design, and marketing support. As well, Pollard Banknote 
manufactures pull-tab tickets and bingo paper, and supplies lottery management 
services (including warehousing and distribution). Established in 1907, 
Pollard Banknote is owned approximately 73.5% by the Pollard family and 26.5% 
by public shareholders and currently serves more than 50 lotteries worldwide, 
including some of the largest and most respected lotteries in the United 
States, Canada, Europe, Asia, and Central and South America. 
Forward-looking Statements
Certain statements in this press release may constitute "forward-looking" 
statements and information which involve known and unknown risks, 
uncertainties, and other factors which may cause actual results, performance, 
or achievements to be materially different from any future results, 
performance, or achievements expressed or implied by such forward-looking 
statements. When used in this document, such statements include such words as 
"may," "will," "expect," "believe," "plan," and other similar terminology. 
These statements reflect management's current expectations regarding future 
events and operating performance and speak only as of the date of this 
document. There should not be an expectation that such information will in all 
circumstances be updated, supplemented, or revised whether as a result of new 
information, changing circumstances, future events, or otherwise. 
Doug Pollard (dpollard@pbl.ca) Co-Chief Executive Officer Telephone: (204) 
474-2323 Facsimile: (204) 453-1375 
John Pollard (jpollard@pbl.ca) Co-Chief Executive Officer Telephone: (204) 
474-2323 Facsimile: (204) 453-1375 
Rob Rose (rrose@pbl.ca) Chief Financial Officer Telephone: (204) 474-2323 
Facsimile: (204) 453-1375 
SOURCE: Pollard Banknote Limited 
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CO: Pollard Banknote Limited
ST: Manitoba
NI: PUB CNO ORDER  
-0- Jan/29/2013 17:43 GMT