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Pollard Banknote Awarded Contract by the Iowa Lottery


WINNIPEG, Jan. 29, 2013 /CNW/ - Pollard Banknote Limited (TSX: PBL) (Pollard Banknote) is pleased to announce that it has recently been awarded a one-year contract by the Iowa Lottery for instant ticket printing and related services. This agreement commenced on January 1, 2013, and includes the option of four additional one-year extensions. As well, the Iowa Lottery has chosen to extend its contract for the production of pull-tab tickets with American Games, a Pollard Banknote company, for an additional year.

Working closely with the Iowa Lottery since 1993, Pollard Banknote has helped boost the Lottery's instant ticket sales by 77% over the past six years. The recent success of games such as Aces High and Holiday Countdown, featuring Pollard Banknote's patented Scratch FX® process, a high value, eye-catching look that replicates the appearance of either foil or holographic foil, has had a considerable impact on the Iowa Lottery's sales.  Overall instant ticket sales have increased more than 14%, from $165.3 million in 2011 to $188.8 million in 2012.

The unwavering success of this long-standing partnership is further demonstrated by two of the Iowa Lottery's top-performing products - Crossword and Bingo - both of which are produced using Pollard Banknote's proven complex game programming expertise and translucent marking system. In 2012, Crossword and Bingo games accounted for a combined 34% of the Iowa Lottery's instant ticket sales.

"Pollard Banknote is eager to take this opportunity to expand our role with the Iowa Lottery," said Doug Pollard, Co-Chief Executive Officer, Pollard Banknote. "Given Iowa's remarkable sales growth in recent years introducing products like our patented Scratch FX®, we are confident that our innovations - including the upcoming launch of the Pollard PlayBook® - will continue to be a tool used to reach new players in the Iowa market."

"We have forged a strong connection with Pollard Banknote through the years, both in our instant-scratch and pull-tab ticket businesses," said Terry Rich, CEO of the Iowa Lottery Authority.  "Pollard's support and innovation have helped us achieve back-to-back record years of scratch ticket sales and we are pleased we can continue this relationship with the goal of providing more revenues for the citizens of Iowa."

Since 1985, the Iowa Lottery has raised more than $1.4 billion for state programs that benefit all Iowans. Today, lottery proceeds in Iowa have three main purposes: They provide support for veterans, help for a variety of significant projects through the state General Fund, and backing for the Vision Iowa program, which was implemented to create tourism destinations and community attractions in the state and build and repair schools.

About Pollard Banknote Limited Pollard Banknote Limited is one of the world's leading full-service lottery vendors and is a major supplier to North America's charitable gaming industry. The company manufactures instant lottery tickets and provides related programming, design, and marketing support. As well, Pollard Banknote manufactures pull-tab tickets and bingo paper, and supplies lottery management services (including warehousing and distribution). Established in 1907, Pollard Banknote is owned approximately 73.5% by the Pollard family and 26.5% by public shareholders and currently serves more than 50 lotteries worldwide, including some of the largest and most respected lotteries in the United States, Canada, Europe, Asia, and Central and South America.

Forward-looking Statements Certain statements in this press release may constitute "forward-looking" statements and information which involve known and unknown risks, uncertainties, and other factors which may cause actual results, performance, or achievements to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. When used in this document, such statements include such words as "may," "will," "expect," "believe," "plan," and other similar terminology. These statements reflect management's current expectations regarding future events and operating performance and speak only as of the date of this document. There should not be an expectation that such information will in all circumstances be updated, supplemented, or revised whether as a result of new information, changing circumstances, future events, or otherwise.

Doug Pollard (dpollard@pbl.ca) Co-Chief Executive Officer Telephone: (204) 474-2323 Facsimile: (204) 453-1375

John Pollard (jpollard@pbl.ca) Co-Chief Executive Officer Telephone: (204) 474-2323 Facsimile: (204) 453-1375

Rob Rose (rrose@pbl.ca) Chief Financial Officer Telephone: (204) 474-2323 Facsimile: (204) 453-1375

SOURCE: Pollard Banknote Limited

To view this news release in HTML formatting, please use the following URL: http://www.newswire.ca/en/releases/archive/January2013/29/c9501.html

CO: Pollard Banknote Limited ST: Manitoba NI: PUB CNO ORDER

-0- Jan/29/2013 17:43 GMT

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