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Apple Increases iPad with Retina Display to 128GB

  Apple Increases iPad with Retina Display to 128GB

Offers Twice the Storage Capacity to Create & Enjoy Even More Incredible

Business Wire

CUPERTINO, Calif. -- January 29, 2013

Apple® today announced a 128GB* version of the fourth generation iPad® with
Retina® display. The 128GB iPad with Wi-Fi and iPad with Wi-Fi + Cellular
models provide twice the storage capacity of the 64GB models to hold even more
valuable content including photos, documents, projects, presentations, books,
movies, TV shows, music and apps.

“With more than 120 million iPads sold, it’s clear that customers around the
world love their iPads, and everyday they are finding more great reasons to
work, learn and play on their iPads rather than their old PCs,” said Philip
Schiller, Apple’s senior vice president of Worldwide Marketing. “With twice
the storage capacity and an unparalleled selection of over 300,000 native iPad
apps, enterprises, educators and artists have even more reasons to use iPad
for all their business and personal needs.”

iPad continues to have a significant impact on business with virtually all of
the Fortune 500 and over 85 percent of the Global 500 currently deploying or
testing iPad. Companies regularly utilizing large amounts of data such as 3D
CAD files, X-rays, film edits, music tracks, project blueprints, training
videos and service manuals all benefit from having a greater choice of storage
options for iPad. The over 10 million iWork® users, and customers who rely on
other incredible apps like Global Apptitude for analyzing team film and
creating digital playbooks, Auria for an incredible 48 track recording system,
or AutoCAD for drafting architectural and engineering drawings, also benefit
greatly from having the choice of an iPad with more storage capacity.

“Our AutoCAD WS app for iOS was designed to give customers seamless access to
their designs anywhere, anytime,” said Amy Bunszel, vice president of AutoCAD
products for Autodesk. “These files are often large and highly detailed so
having the thin and light iPad with its Multitouch display, integrated camera
and all-day battery life, is a real advantage for iPad users to view, edit and
share their AutoCAD data.”

“The features and capabilities of iPad give us the ability to set a new
standard for multitrack recording and editing on a mobile device,” said Rim
Buntinas, WaveMachine Labs’ CEO. “Users of the Auria app can play 48 mono or
stereo 24bit/96 kHz tracks simultaneously, record up to 24 of those tracks
simultaneously, and also edit and mix with familiar tools. With its
portability and all-day battery life, iPad has revolutionized recording for
audio professionals allowing artists to record anywhere.”

“The bottom line for our customers is winning football games, and iPad running
our GamePlan solution unquestionably helps players be as prepared as
possible,” said Randall Fusee, Global Apptitude Co-Founder. “The iPad’s
unbeatable combination of security, being thin and light, having an incredible
Retina display and also being powerful enough to handle large amounts of data
enables us to deliver a product that takes film study to a new level and
ultimately gives our users the best opportunity to prepare, execute and win.”

The fourth generation iPad features a gorgeous 9.7-inch Retina display,
Apple-designed A6X chip, FaceTime® HD camera, iOS 6.1 and ultrafast wireless
performance**. iOS 6.1 includes support for additional LTE networks around the
world***, and iTunes Match℠ subscribers can download individual songs to their
iOS devices from iCloud®.

iPad runs over 800,000 apps available on the App Store℠, including more than
300,000 apps designed specifically for iPad, from a wide range of categories
including books, games, business, news, sports, health, reference and travel.
iPad also supports the more than 5,000 newspapers and magazines offered in
Newsstand, and the more than 1.5 million books available on the iBookstore℠.

Pricing & Availability

The new 128GB versions of the fourth generation iPad will be available
starting Tuesday, February 5, in black or white, for a suggested retail price
of $799 (US) for the iPad with Wi-Fi model and $929 (US) for the iPad with
Wi-Fi + Cellular model. All versions of the 128GB iPad will be sold through
the Apple Online Store (, Apple retail stores and select Apple
Authorized Resellers.

*1GB = 1 billion bytes; actual formatted capacity less.

**Network speeds are dependent on carrier networks. Check with your carrier
for details.

*** Information about LTE carriers can be found at

Apple designs Macs, the best personal computers in the world, along with OS X,
iLife, iWork and professional software. Apple leads the digital music
revolution with its iPods and iTunes online store. Apple has reinvented the
mobile phone with its revolutionary iPhone and App Store, and is defining the
future of mobile media and computing devices with iPad.

NOTE TO EDITORS: For additional information visit Apple’s PR website
(, or call Apple’s Media Helpline at (408) 974-2042.

© 2013 Apple Inc. All rights reserved. Apple, the Apple logo, Mac, Mac OS,
Macintosh, iPad, Retina, iWork, FaceTime, iTunes Match, iCloud, App Store and
iBookstore are trademarks of Apple. Other company and product names may be
trademarks of their respective owners.


Simon Pope, 408-974-0457
Trudy Muller, 408-862-7426