La Roche-Posay Continues Partnership With Mollie's Fund

           La Roche-Posay Continues Partnership With Mollie's Fund

Company donates 5,000 pieces of broad-spectrum sunscreen to melanoma awareness

PR Newswire

NEW YORK, Jan. 29, 2013

NEW YORK, Jan.29, 2013 /PRNewswire/ --As part of their continued efforts
towards sun safety education and awareness, La Roche-Posay is partnering with
Mollie's Fund for the second year in a row. To honor the life of Mollie
Biggane – a college sophomore who tragically passed away from melanoma at the
age of 20 – La Roche-Posay is donating 5,000 pieces of its advanced broad
spectrum UVA/UVB protection Anthelios Sunscreen Cream to the foundation
created in her memory.

The Mollie Biggane Melanoma Foundation increases awareness for melanoma
prevention, provides information and services on skin cancer detection and
supports melanoma patients with education on treatment options.

"We are honored to accept this donation on behalf of centers nationwide," said
Jack Biggane, Mollie's father and president of Mollie Biggane Melanoma
Foundation. "La Roche-Posay has impressed us so much with its dedication to
educating people about skin health and their innovative, skin-nourishing
formulations, and we're excited to continue working with them for a second
year. Because of their commitment to raising awareness about melanoma and the
importance of early detection, there's no brand more suited to help us with
the mission of our daughter's foundation than La Roche-Posay."

According to The Skin Cancer Foundation(1), over 3.5 million skin cancers are
diagnosed in over two million people across the country, making it the most
common form of cancer in the United States. While melanoma accounts for less
than five percent of skin cancer cases, it results in the vast majority of
skin cancer deaths. It is also the most common form of cancer in young adults
between the ages of 25 and 29 and the second most common cancer found in young
people between the ages of 15 and 29.

"Education, protection and early detection make a difference," explains Angela
Bennett, Vice President of La Roche-Posay. "Our research shows that 99 percent
of skin cancer patients survive with early detection. By teaching people about
the dangers of UV rays and providing products that help protect from the sun,
we hope to help prevent new cases in the coming years."

Entering into the fourth year of its SOS – Save Our Skin campaign, La
Roche-Posay maintains its stance as a champion for sun protection and
education. It is through this crusade that the company not only provides free
skin checks and educates Americans about the dangers of UV rays and the
importance of sun safety, but also demonstrates how to incorporate these
principles into their everyday life – from routine dermatologist appointments
to properly and regularly applying sunscreen each day.

"The SOS program encourages people to take the threat of skin cancer
seriously," Bennett explains. "Through education and charitable partnerships
as with Mollie's Fund, we hope to inspire people to make a change in how they
protect their skin."

Mollie's Fund will distribute 5,000 pieces of Anthelios Sunscreen Cream, which
offers broad spectrum UVA/UVB protection, to cancer centers across the
country, with 3,600 pieces reaching infusion patients at The Moffitt Cancer
Center in Tampa, FL. The remaining 1,400 units will be donated to Mollie's
Fund for distribution throughout 2013.

The suggested retail price of Anthelios 15 Sunscreen Cream from La Roche-Posay
is $31.95 and can be purchased at CVS/pharmacy, select ULTA, Walgreens, Duane
Reade, Target locations, physicians' offices and online at


Recommended by more than 25,000 dermatologists worldwide, La Roche-Posay
offers a unique range of daily skincare developed with dermatologists to meet
their standards in efficacy, tolerance and elegant textures for increased
compliance. Products, which are developed using a strict formulation charter,
include a minimal number of ingredients to reduce side effects and reactivity
and are formulated with active ingredients at optimal concentrations for
increased efficacy. Additionally, La Roche-Posay products undergo stringent
clinical testing to guarantee efficacy and safety, even on sensitive skin.

About SOS – Save Our Skin

Now in its fourth year, La Roche-Posay continues its SOS – Save Our Skin to
not only inform Americans about the dangers of UV rays and the importance of
sun safety, but to also incite true behavioral change, such as incorporating
sun protection in their daily routines and visiting their dermatologists for
regular skin checks. In partnership with the Women's Dermatologic Society's
(WDS) Play Safe in the Sun Campaign, the SOS – Save Our Skin program also
lives through a series of additional initiatives, such as skin checks at
sporting events and drug stores, as well as free skin checks offered to all
L'Oreal corporate employees. To learn how to do a self-check and choose the
right protection, visit


The Mollie Biggane Melanoma Foundation (501c) was created in 2000 in her
memory after her death at the age of twenty. The mission of Mollie's Fund is
to increase awareness for melanoma prevention, provide information and
services on skin cancer detection, and support melanoma patients through
education of the latest treatments.By partnering with leading melanoma
institutions, their educational symposiums have supported melanoma patients
and their families with current information regardingnew therapies and
drugtrials. As a leader in the war against skin cancer and melanoma, the
foundation has created and produced educational materials for middle, high
school and college students. The lesson plans created by Health teachers of
the APHERD organization are aligned with National Health Educational
Guidelines. These resources have been distributed throughout the United
States and Canada. Mollie's Fund hasproduced public service announcements
for radio, television and taxis in NYC and other major cities. Their PSA's
have appeared in national newspapers, billboards, trains and the NYC subway
system. Hundreds of millions of Apple and Android users can now download
Mollie's Fund interactive guide which provides users facts about the evolution
of skin cancer and melanoma. This FREE application illustrates a self-exam,
exhibits mole changes and reinforces behaviors to protect against skin
cancer. Please visit www.molliesfund.orgfor more information.

For additional information about La Roche-Posay, visit
and "like" the La Roche-Posay Facebook page at Download the La Roche-Posay "My UV Check"
iPhone application at

(1) The Skin Cancer Foundation,

SOURCE La Roche-Posay

Contact: Lindsay Walsh, Creative Media Marketing, +1-212-979-8884
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