PITOOEY!™ Releases Ground Breaking App in Apple iTunes App Store (changing its name from White Dental Supply)

PITOOEY!™ Releases Ground Breaking App in Apple iTunes App Store (changing its
                        name from White Dental Supply)

PR Newswire

PHOENIX, Jan. 29, 2013

PHOENIX, Jan. 29, 2013 /PRNewswire/ --PITOOEY!™ (OTCBB: WITD) ("The Company")
announced today that the beta version of its evolutionary new mobile
application, PITOOEY!™ has been released in the Apple iTunes App Store.
PITOOEY!™ is expected to permanently alter the connection between businesses
and their customers by creating an ad network featuring highly targeted
messages pulled by intelligently customized user profiles.

Upon downloading the app, users will be shown a map of their local area and
prompted to "subscribe" to nearby businesses to be notified when new deals or
updates are released. However, the notifications are not blindly sent to users
as soon as they become available. PITOOEY!™ will provide information via short
messages to users with relevant preferences based on a simple yet powerful
profiling engine. Messages from partners within the PITOOEY!™ ad network will
only be sent to users that have an aggregation of preferences indicating that
message would be relevant to them. This intelligent pull system solves a
problem for users by searching and matching messages in which they have no
interest , and it also provides massive value to partners by only delivering
their marketing content to customers with a demonstrated interest in their
specific brand, product, location, etc.

"Companies have been sending email and text message blasts to all of their
customers for years. Leaving many people with inboxes packed with messages
that have absolutely no use to them," said PITOOEY!™ CEO Jacob DiMartino. "The
release of the PITOOEY!™ app signals the next step in company-customer
interaction, by ridding users of the useless messages overflowing their
inboxes and only passing along material that is valuable to them. We are very
excited about the opportunity to solve this problem for users, while providing
a unique opportunity for companies to connect more effectively with their

The beta version PITOOEY!™ app is available for free in the iTunes app store,
and while most current partners are located in the Phoenix area, rapid
expansion is expected to occur in the first half of 2013.

To download the app, go to http://itun.es/us/ilLxJ.i

For further information, please visit www.pitooey.com

About White Dental Supply, Inc.

The name of White Dental Supply, Inc. will change to PITOOEY!™, Inc. effective
February 7, 2013 . White Dental Supply is an Internet marketing company that
leverages its proprietary technology to assist companies in establishing and
developing a presence on the Internet. The company's offerings come from two
distinct, yet synergistic, business groups, Choice One Mobile and PITOOEY!™
Mobile. Choice One Mobile offers various services regarding content creation,
search engine optimization, social media management, and mobile platform
optimization using "Mobile Caviar". PITOOEY!™ is a cloud-based, comprehensive,
searchable database for text message Business-to-Consumer offers. On the
PITOOEY!™ platform, a partner may upload messages into the database, which
users "pull" according a profile based on the consumer's interests, previous
purchases, current location, etc. PITOOEY!™ provides a service to users, as
well as an engagement tool for businesses.

For more information, please visitwww.Pitooey.com

Forward-Looking Statements

This release includes forward-looking statements within the meaning of Section
27A of the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. All statements regarding our
expected future financial position, results of operations, cash flows,
financing plans, business strategy, products and services, competitive
positions, growth opportunities, plans and objectives of management for future
operations, as well as statements that include words such as "anticipate,"
"if," "believe," "plan," "estimate," "expect," "intend," "may," "could,"
"should," "will," and other similar expressions are forward-looking
statements. All forward-looking statements involve risks, uncertainties and
contingencies, many of which are beyond our control, which may cause actual
results, performance, or achievements to differ materially from anticipated
results, performance, or achievements. We are under no obligation to (and
expressly disclaim any such obligation to) update or alter our forward-looking
statements, whether as a result of new information, future events or

White Dental Supply, Inc. Contact:
Investor Relations


Website: http://www.pitooey.com
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