Announces Strategic Advertising Partnership Announces Strategic Advertising Partnership

Alliance Mirrors Trend: Online Dating Leads to One-Quarter of Today's

PR Newswire

HOUSTON, Jan. 29, 2013

HOUSTON, Jan. 29, 2013 /PRNewswire/ --Marriage-minded online dating site  announced today the launch of a new strategic advertising
partnership with  Helzberg Diamonds®, an American Gem Society (AGS) jeweler
focused on wedding jewelry and known for quality, value, the customer
experience and highly trained associates. The alliance underscores a major
social shift. Trending research indicates that in 2013 one in every four
marriages will take place between a bride and groom who initially met online.

"Modern couples are finding true love online, and the behavior is even more
main stream now than everbefore," said Bradley Boyd, founder and CEO of "Through this new partnership with Helzberg Diamonds, we
will encourage the many people who find their one true love via our site to
mark the milestone of their marriage in a beautiful, timeless way — with the
help of Helzberg Diamonds jewelry."

As interest in online dating continues to grow, this affiliation gives both
organizations the opportunity to further build relationships with people who
are approaching marriage.

"Just like is committed to helping people find their
perfect match, Helzberg is committed to helping them find the perfect piece of
jewelry to celebrate their true love," said Boyd.

The partnership marks the first time an online dating site has partnered with
a traditional brick-and-mortar jewelry retailer. To celebrate, Boyd is
organizing a nation-wide press tour. He'll make himself available to members
of the media to offer his perspective on recent trends in online dating, why
the stigma is gone and give advice on ways your audience can find their best
match. Contact him to schedule an interview.


Set for Marriage is an online community of like-minded singles looking for
serious relationships that will hopefully turn into marriages. Founded in
2009, has grown to serve thousands of its members in 34
countries. Set for Marriage is the worldwide online hub for singles who are
seeking the real thing.

About Helzberg Diamonds

Helzberg Diamonds®, a retail and online jewelry store focused on customer
service, was founded in 1915 and has more than 230 stores nationwide,
featuring a wide selection of fine jewelry, including diamond engagement rings
and wedding rings, precious gems and watches. Helzberg Diamonds takes pride in
its history of offering exceptional value, a superior customer experience and
a broad selection of quality jewelry. Helzberg Diamonds is based in North
Kansas City, Mo., and is part of the Berkshire Hathaway, Inc. family of
companies. For the locations nearest you, call 1-800-HELZBERG (800-435-9234)
or visit


Contact: Bradley Boyd, +1-281-300-0272,
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