Breaking News

Tweet TWEET

Court Denies Attempt to Pull Intuit’s TurboTax Ad

  Court Denies Attempt to Pull Intuit’s TurboTax Ad

Business Wire

SAN DIEGO -- January 29, 2013

Intuit Inc. (Nasdaq: INTU) responded today to a decision by the U.S. District
Court for the Western District of Missouri denying H&R Block’s effort to stop
Intuit from continuing to air two television advertisements for TurboTax.

This statement can be attributed to Dan Maurer, general manager and senior
vice president of Intuit’s Consumer Tax Group.

“We are very pleased with today’s decision and will continue to vigorously
defend these truthful ads.

“These two TurboTax advertisements factually and accurately portray the tax
expertise of TurboTax experts, who are all CPAs, IRS Enrolled Agents and tax
attorneys. This stands in sharp contrast to the prior tax experience of some
of those who major tax stores advertise for and hire.

“While experience may vary at tax stores, the truth is, major tax stores
actively advertise for and hire tax preparers who have no prior tax
experience.

“It is unfortunate, but not surprising, that H&R Block doesn’t want taxpayers
to know this. As a consumer-focused company, we want to ensure U.S. taxpayers
get the facts so they can make an informed choice for their tax preparation
needs.

“In the last three years, H&R Block has spent hundreds of millions of dollars
in advertising trying to convince the American public that they need to go to
a tax store to have their return prepared.

“The fact is, more and more Americans choose to do their own taxes with
TurboTax to get their maximum refund possible and save more of their
hard-earned money. Last year alone, more than 25 million people used TurboTax
including nurses, teachers, firefighters, U.S. service men and women and
people from every walk of life.

“More Americans trusted their federal returns to TurboTax last year than to
H&R Block stores and all other major tax stores combined.

“We urge taxpayers to take another look at who is preparing their tax return
at the major tax stores. TurboTax and our highly credentialed and experienced
tax pros are waiting to answer your tax questions and we’ll be by your side
every step of the way.”

About Intuit

Intuit Inc.is a leading provider of business and financial management
solutions for small and mid-sized businesses; financial institutions,
including banks and credit unions; consumers and accounting professionals. Its
flagship products and services, including QuickBooks®,Quicken® andTurboTax®,
simplifysmall business managementand payroll processing,personal finance,
andtax preparation and filing.ProSeries® andLacerte® are Intuit’s leading
tax preparation offerings for professional accountants. Intuit Financial
Serviceshelps banks and credit unions grow by providing on-demand solutions
and services that make it easier for consumers and businesses tomanage their
money.

Founded in 1983, Intuit had annual revenue of $4.15 billion in its fiscal year
2012. The company has approximately 8,500 employees with major offices in
theUnited States, Canada, theUnited Kingdom,Indiaand other locations. More
information can be found at http://www.intuit.com.

Intuit and the TurboTax logo, among others, are registered trademarks and/or
registered service marks of Intuit Inc. in the United States and other
countries. Live tax advice is a free service available year round via phone or
live chat. Restrictions apply. Experience levels, hours of operation and
availability vary and are subject to change without notice. See
http://www.turbotax.comfor details.

Contact:

Media
Intuit Inc.
Julie Miller, 858-215-8469
Julie_miller@intuit.com
or
Investors
Intuit Inc.
Matt Rhodes, 650-944-2536
matt_rhodes@intuit.com
 
Press spacebar to pause and continue. Press esc to stop.