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EffectiveUI Helps Kaspersky Lab Bring Security Products to Customers Via Mobile Website

   EffectiveUI Helps Kaspersky Lab Bring Security Products to Customers Via
                                Mobile Website

Created by user experience agency EffectiveUI, Kaspersky Lab's U.S. Mobile
Website gives customers the ability to both browse and purchase security
products through smartphones

PR Newswire

DENVER, Jan. 29, 2013

DENVER, Jan. 29, 2013 /PRNewswire/ -- Kaspersky Lab, a leading developer of
security and threat management solutions, has launched its U.S. mobile
website, created by EffectiveUI, a leading user experience agency. Providing a
consistent, streamlined way for customers to access product information and
ratings, the site is the first in its industry to offer a fully functional
mobile website and give customers the ability to not only browse, but also
purchase security products – including mobile security offerings – directly
from their smartphones.

To view the multimedia assets associated with this release, please click

According to a December 2011 comScore report, 38 percent of all smartphone
users have used their phone to purchase a product. With this increase in
commerce generating from smartphones, and because Kaspersky Lab had seen
significant mobile traffic to its website, the company enlisted EffectiveUI to
create a new mobile website that would provide a cohesive experience no matter
the device, while also making the site more useful for customers looking to
purchase its products.

Kaspersky Lab's U.S. Mobile Website is designed to make the interactions
operate the way people typically use a mobile device. With pulldown tabs,
orientation change features and more, the mobile website emulates the
interfaces found in native mobile apps.

"In addition to strategically improving our mobile product suite, we have been
focused on increasing engagement with our mobile customers. A critical element
of this effort has been to improve the mobile user experience on our
websites," said Tom Hubbard, Director, Digital Marketing, Kaspersky Lab. "The
EffectiveUI team was able to create a mobile site in just 12 weeks that has
delivered a significant return. Page views have increased by 64.7 percent per
mobile site visit, and we've seen a 21.7 percent increase in revenue per
mobile site visit as well."

EffectiveUI designed the mobile website to be consistent with Kaspersky Lab's
brand vision and desktop website, focusing on ease of use and product detail.
The design and development processes took place in tandem in order to ensure
quick review cycles and increase time to market. The technology team employed
open source libraries and carefully planned the HTML, CSS, and JavaScript
practices to provide a highly engaging experience on modern HTML5 browsers
while also supporting a range of older browsers still frequenting Additionally, these practices ensured seamless integration
with Kaspersky Lab's third-party ecommerce and customer reviews services.

"Because Kaspersky Lab provides effective and innovative security solutions
for both businesses and consumers, creating a uniform and compelling
experience for all audiences no matter the device was extremely important,"
said Rebecca Flavin, CEO, EffectiveUI. "Kaspersky Lab implemented a
go-to-market mobile strategy that reinforced their commitment to meeting
customer demand while setting the bar for their industry."

About EffectiveUI
Founded in 2005, EffectiveUI is a full-service user experience agency that
simplifies complex experiences, bringing value to people's lives. By
researching and articulating user needs, our team of customer insight, design
and technology services experts create custom applications that improve
digital interactions and enhance emotional engagement with a company and
brand. EffectiveUI works with some of today's top companies – including AAA,
American Greetings, Boeing, CenturyLink, Discovery Channel, eBay, GE Health,
National Geographic, and Navy Federal Credit Union – to provide a strategic
vision and to increase revenue, brand awareness, customer loyalty and
usability. EffectiveUI is a WPP company (NASDAQ: WPPGY). WPP is the world's
largest communications services group.

To learn more about EffectiveUI, visit, send an email to or call 888-310-5327.

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About Kaspersky Lab
Kaspersky Lab is the world's largest privately held vendor of endpoint
protection solutions. The company is ranked among the world's top four vendors
of security solutions for endpoint users*. Throughout its 15-year history
Kaspersky Lab has remained an innovator in IT security and provides effective
digital security solutions for consumers, SMBs and Enterprises. The company
currently operates in almost 200 countries and territories across the globe,
providing protection for over 300 million users worldwide. Learn more at

*The company was rated fourth in the IDC rating Worldwide Endpoint Security
Revenue by Vendor, 2010. The rating was published in the IDC report Worldwide
IT Security Products 2011-2015 Forecast and 2010 Vendor Shares – December
2011. The report ranked software vendors according to earnings from sales of
endpoint security solutions in 2010.

For the latest in-depth information on security threat issues and trends,
please visit:

Securelist | Information about Viruses, Hackers and Spam
Follow @Securelist on Twitter

Threatpost | The First Stop for Security News
Follow @Threatpost on Twitter

EffectiveUI is a trademark of EffectiveUI, Inc. Other company and product
names may be trademarks of their respective owners.

Related Links:


Kaspersky Lab U.S. Mobile Website

SOURCE Effective UI

Contact: Jill Petersen, EffectiveUI, +1-206-683-5225,
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