The Starter Jacket is Back
Classic and Iconic Sports Licensed Apparel Item Returns with NFL Collection,
Special Preview at Super Bowl XLVII, Official Launch For Back-to-School Season
NEW YORK, Jan. 29, 2013
NEW YORK, Jan. 29, 2013 /PRNewswire/ -- Starter, the groundbreaking sports
apparel brand founded in 1971, partners with G-III Apparel Group to revive the
classic satin jacket - one of the most iconic team apparel items in the
history of sports licensing. Over the years, the "Starter Jacket" evolved to
become a wardrobe staple for sports fans, players, entertainers and
trendsetters to express their team pride and street style – which continues to
resonate in the marketplace to this day.
The partnership brings G-III Sports President/Founder and former NFL pro Carl
Banks full circle with his relationship to the brand. When Carl Banks was
playing in the NFL (New York Giants, 1984-1992), Starter's CEO at the time,
David Beckerman, took Banks under his wing and introduced him to the apparel
industry. Today, Banks is helping to breathe life back into the beloved
Starter brand and will unveil the new NFL line to retailers and press days
before Super Bowl XLVII in New Orleans, LA at the Starter Parlor (321 Chartres
Street). The consumer launch will take place Fall 2013 for back to school
"With a history dating back to the 70's, the convergence of sports, fashion
and entertainment was created and defined by Starter, which paved the way for
many brands to follow suit," says Banks. "The Starter jacket was a beacon of
80's and 90's fashion and we can't wait to bring it back with contemporary
styling and a modern athletic fit."
For more information, to speak to company executives or to request Starter
samples, please contact Sarah Cirkiel (email@example.com) or Theresa
Tran (firstname.lastname@example.org) 212.475.4919.
ABOUT G-III APPAREL GROUP
G-III is a leading manufacturer and distributor of outerwear, dresses,
sportswear, swimwear, beachwear and women's suits, as well as handbags and
luggage, under licensed brands, our own brands and private label brands. G-III
sells swimwear, accessories and resort wear under our own Vilebrequin brand.
G-III also sells outerwear and dresses under our own Andrew Marc, Marc New
York and Marc Moto brands and has licensed these brands to select third
parties in certain product categories. G-III has fashion licenses under the
Calvin Klein, Sean John, Kenneth Cole, Cole Haan, Guess?, Jones New York,
Jessica Simpson, Vince Camuto, Ivanka Trump, Nine West, Ellen Tracy, Tommy
Hilfiger, Kensie, Mac & Jac, Levi's and Dockers brands and sports licenses
with the National Football League, National Basketball Association, Major
League Baseball, National Hockey League, Touch by Alyssa Milano and more than
100 U.S. colleges and universities. Our other owned brands include Jessica
Howard, Eliza J, Black Rivet, G-III, G-III Sports by Carl Banks and Winlit.
G-III also operates retail stores under the Wilsons Leather, Vilebrequin,
Calvin Klein Performance and Andrew Marc names.
Owned by Iconix Brand Group, Starter stands for heritage, authenticity and
sports performance and is committed to producing apparel to the highest
standards of design and value. Established in 1971, Starter pioneered the
fusion of sports clothing with popular culture by forging partnerships with
major professional sports leagues, colleges, Olympics sports and individual
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