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NIKKOR Celebrates its 80th Anniversary

                    NIKKOR Celebrates its 80th Anniversary

  PR Newswire

  DUBAI, January 29, 2013

DUBAI, January 29, 2013 /PRNewswire/ --

Nikon Corporation celebrates the 80th anniversary of the launch of its NIKKOR
photographic lenses this year

In commemoration of NIKKOR's 80th anniversary, Nikon hopes to strengthen and
increase awareness of the historic and reliable NIKKOR brand with various
promotions in 2013. The first step toward achieving this objective is the
creation of a NIKKOR 80th anniversary logo that will be used in Nikon product
brochures, advertisements, and various other forms of communication. The
anniversary logo will embody NIKKOR's image of taking the lead in every age
based on optical technologies developed over its long history.

NIKKOR's history began in 1932 with Nikon's (then Nippon Kogaku K.K.)
registration of the NIKKOR trademark, soon followed in 1933 with the first
shipment of Aero-Nikkor aerial photographic lenses. Since then, Nikon has
continued to develop lenses for both film and digital cameras. Always loaded
with cutting edge optical technologies of the times, NIKKOR has grown to be a
brand known for high-performance lenses.

In 1959, Nikon (then Nippon Kogaku K.K.) released its first SLR camera, the
Nikon F as well as its first lens for Nikon SLR cameras, the NIKKOR-S Auto 5cm
f/2. The Nikon F mount, adopted for the Nikon F, continues to be the mount
used in the latest Nikon digital-SLR cameras. In addition, with the release of
the new Nikon 1 series of advanced cameras with interchangeable lenses
incorporating the new 1 mount, Nikon has steadily released dedicated 1 mount
lenses developed with optical technologies cultivated over the years, advanced
technologies, and offering the superior image quality users have come to
expect since 2011. As a result, total production of NIKKOR lenses for cameras
with interchangeable lenses reached 75 million in November 2012.

NIKKOR lenses are not limited to use by cameras with interchangeable lenses
but are also integrated into Nikon's COOLPIX series of compact digital
cameras. Thus, NIKKOR lenses have been well received by a broad range of
users, from entry-level to professional photographers. Nikon's lineup of
lenses for cameras with interchangeable lenses currently consists of more than
80 types of lenses, including fisheye lenses, ultra wide-angle lenses,
super-telephoto lenses, zoom lenses, micro lenses, PC-E lenses, and 1 NIKKOR
lenses for advanced cameras with interchangeable lenses. Nikon will continue
to develop high-quality NIKKOR lenses that attract a wide variety of
photographers.

  *The NIKKOR brand

NIKKOR is Nikon's brand of photographic lenses. The NIKKOR name arose from
adding "r"-a common practice in the naming of photographic lenses at the time
the name was established-to "Nikko", the Romanized abbreviation for Nippon
Kogaku K.K., the original name used when the company was established.

The OP Fisheye-Nikkor 10mm f/5.6 fisheye lens for SLR cameras, released in
1968, was the world's first lens to incorporate aspherical lens elements. The
Ultra Micro-Nikkor 105mm f/2.8, released in 1962, served as the template for
projection lenses employed in Nikon IC steppers and scanners that currently
boast some of the highest resolutions in the world. What's more, NIKKOR lenses
for the latest SLR cameras utilize a number of cutting-edge technologies that
originated with the development of IC steppers and scanners, including Nano
Crystal Coat, which virtually eliminates internal lens element reflections
across a broad range of wavelengths.

From initial design to final packaging, production and quality is controlled
in accordance with Nikon's strict standards. The superior quality of NIKKOR
lenses that respond to the needs of users is ensured with the highest quality
designs and manufacturing, as well as very strict quality inspections.

Contact: sarah.mheidly@hkstrategies.com, Phone: +971-4-3344930
 
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