Chrysler Group LLC to Park Garage at 2013 Chicago Auto Show

         Chrysler Group LLC to Park Garage at 2013 Chicago Auto Show

Walls of New Mopar Performance Parts and Accessories for Dodge Dart, Fiat 500
and SRT Viper

PR Newswire

AUBURN HILLS, Mich., Jan. 29, 2013

AUBURN HILLS, Mich., Jan. 29, 2013 /PRNewswire/ --

  o1,015 sq.-ft. garage and more than 300 quality-tested Mopar performance
    parts and accessories
  oExhibit to feature the new Mopar '13, a Moparized all-new 2013 SRT Viper,
    and a full line of Mopar custom, commercial-grade cabinetry and toolboxes

(Photo: )

Chrysler Group LLC will feature a Mopar garage at this year's Chicago Auto
Show...and walls of Mopar parts and accessories for the company's Dodge Dart,
Fiat 500 and SRT Viper.

A 1,015 sq.-ft. garage exhibit will feature select Mopar performance parts and
accessories for the all-new 2013 SRT Viper and Dodge Dart. In the Fiat
exhibit, a glass wall of Mopar parts and accessories for the Fiat 500 will
also be on display. In total, more than 300 Mopar performance parts and
accessories will be shown.

"Customization is king," said Pietro Gorlier, President and CEO of Mopar,
Chrysler Group LLC's service, parts and customer-care brand. "At Mopar, we
offer more than 500,000 quality-tested parts and accessories throughout the
world. In Chicago, we want to give show-goers an idea of how they can
personalize and accessorize some of our new vehicles and furnish their garage
in full Mopar style."

Inside of the Mopar garage will be the new Mopar '13 and a fully Moparized
all-new 2013 SRT Viper. In addition to these vehicles and other parts,
accessories and Moparabilia, both NHRA 2012 championship trophies won by Pro
Stock driver Allen Johnson and Funny Car racer Jack Beckman will also be
highlighted in the display.

For show-goers who want to create their own Mopar garage, Mopar now offers
high-end commercial-grade toolboxes that feature the brand's logo and are
available in three colors: Mopar Blue, HEMI Orange and White. Mopar will also
introduce a full line of standard and commercial-grade custom cabinetry.
Customers may visit to purchase toolboxes and other

Other Moparized vehicles that will be on display include a Chrysler Town &
Country, Dodge Dart, Fiat 500, Jeep Wrangler, and Ram truck.

Mopar-first Features
Mopar has introduced numerous industry-first features including:

  oVehicle-information apps: first to introduce smartphone
    vehicle-information applications, a new channel of communication with
  oElectronic owner manuals: first to introduce traditional owner manuals in
    a DVD and brief user-guide format and first to offer complete
    vehicle-information kits in Spanish
  oWi-Fi: first to offer customers the ability to make their vehicle a
    wireless hot spot
  oWireless charging: first to introduce in-vehicle wireless charging for
    portable devices
  oElectronic Vehicle Tracking System (EVTS): first to market with a new
    interactive vehicle tracking device that sends owner a text when vehicle
    is driven too fast or too far based on pre-set parameters
  o2011 Mopar Challenger Drag Pak: first to introduce a 500-plus cubic-inch
    V-10 drag-race package car
  oBrand-specific customer care telephone lines: first to offer Sunday
    service hours for customers
  oWiTECH: first to support vehicle diagnosis and software updates leveraging
    off-the-shelf personal computers and a dedicated wireless tool network

About the Mopar Brand
Mopar is Chrysler Group LLC's service, parts and customer-care brand. With the
creation of the Chrysler Group and Fiat SpA partnership, Mopar is extending
its global reach, integrating service, parts and customer-care operations in
order to enhance dealer and customer support worldwide. Combined with Fiat
SpA, Mopar's global portfolio includes more than 500,000 parts and accessories
that are distributed in more than 120 countries. Mopar is the source for all
genuine parts and accessories for Chrysler Group and Fiat SpA brands.

Mopar parts are unique in that they are engineered with the same teams that
create factory-authorized vehicle specifications for Chrysler Group and Fiat
SpA vehicles — a direct connection that no other aftermarket parts company can
provide. A complete list of Mopar accessories and performance parts is
available at

More than 75 Years of Mopar
Mopar (a simple contraction of the words MOtor and PARts) was trademarked for
antifreeze product in 1937. The Mopar brand made its mark in the 1960s — the
muscle-car era. The Chrysler Corporation built race-ready Dodge and Plymouth
"package cars" equipped with special high-performance parts. Mopar carried a
line of "special parts" for super-stock drag racers and developed its racing
parts division called Mopar Performance Parts to enhance speed and handling
for both road and racing use. The brand has expanded to include technical
service and customer support.

SOURCE Chrysler Group LLC

Contact: Pat Caporali, +1-248-512-3156 (office), or +1-248-202-5841 (cell),; or Bryan Zvibleman, +1-248-512-2686 (office),
+1-248-761-9829 (cell),
Press spacebar to pause and continue. Press esc to stop.