Project: WorldWide Signs Charlie Anderson

  Project: WorldWide Signs Charlie Anderson

 Agency network dedicated to engagement adds another respected leader to its
                               management team

Business Wire

AUBURN HILLS, Mich. & NEW YORK -- January 29, 2013

Independent agency network Project: WorldWide today announced that industry
veteran Charlie Anderson has joined as SVP, Shopper Marketing. Anderson,
formerly CEO North America at shopper marketing agency Saatchi & Saatchi X,
will spearhead growth within Project’s family of agencies across the globe.

Charlie Anderson, SVP Shopper Marketing, Project: WorldWide (Photo: Business

Charlie Anderson, SVP Shopper Marketing, Project: WorldWide (Photo: Business

Anderson is a well-known figure in the shopper marketing arena, having been
named one of Shopper Magazine’s “Who’s Who in Shopper Marketing.” Anderson has
more than 15 years of experience working with the world’s top consumers
brands, including Procter & Gamble, LG Electronics, Pepsico, Wendy’s,
Elizabeth Arden, Diageo, Kroger and Walmart. He had been with Saatchi &
Saatchi X since 1999 in increasingly senior management positions.

Anderson joins a dynamic leadership team at Project: WorldWide which has seen
a steady stream of new talent join its ranks in recent years. Most recently,
Project acquired Motive, an award-winning digital and experiential agency, in
November 2012.

“The fundamental idea Project has for engagement marketing is the most
exciting thing happening in the marketing space right now – it’s the next step
for our industry,” said Anderson. “To have the chance to come in and help
guide a global player like Project in its efforts to champion engagement and
participatory marketing as the’s just a tremendous opportunity.”

Anderson will be based in Fayetteville, AR and will work with Project offices
around the globe.

“We are delighted that Charlie has decided to join Project. Shopper marketing
is core to our ability to deliver powerful marketing programs that engage
consumers and drive them to act. And there is nobody better than Charlie at
leading innovative approaches in that space,” said Robert G. Vallee, Chairman
& CEO of Project: WorldWide.

About Project: WorldWide (

Project: WorldWide is a next-generation network of best-in-class, wholly owned
marketing agencies focused on providing deeply engaging experiences that drive
business results for clients. Project: WorldWide is independent and
employee-owned, with more than 1,900 employees across 45 offices around the
world. The agencies include George P. Johnson, Partners + Napier, JUXT
Interactive, G7 Entertainment Marketing, Motive, The Spinifex Group,
Affinitive, and Raumtechnik. For more information, please visit

Photos/Multimedia Gallery Available:



Project: WorldWide
Brian Martin, 212-401-7796
SVP, Marketing and Communications
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