Viewers Choose CP24 for Liberal Leadership Convention by a Landslide

Viewers Choose CP24 for Liberal Leadership Convention by a Landslide 
- CP24 viewership grows 115% in Toronto on Saturday -
- Viewership up 189% on CP24 on Friday as Torontonians tune in for breaking 
news decision on Mayor Ford appeal -
- and deliver best digital and video experience - 
To tweet this release: 
TORONTO, Jan. 28, 2013 /CNW/ - Once again last week, CP24 proved it is the 
station of choice for breaking news in the GTA and Hamilton. While Kathleen 
Wynne made history, CP24 more than doubled its average Saturday audience, up 
115% between the hours of 8 a.m. - 9 p.m. As the riveting 13 hour political 
marathon came to its dramatic finale with Wynne's victory, CP24 delivered the 
most-watched coverage of the convention, with 1.5 million viewers tuning in to 
watch some part of the broadcast, and viewership peaking at 116,000 viewers on 
Saturday. and delivered three live digital channels on Saturday, 
increasing the weekly video views by 22% (week-over-week), and 66% compared to 
the average Saturday traffic. The digital channels provided a unique digital 
On Friday, Torontonians tuned in to CP24 to learn the fate of Mayor Rob Ford's 
conflict of interest appeal. CP24 viewership was 34% higher than its typical 
Friday season-to-date, peaking at 10:30 a.m. with an audience of 145,000 - 
189% higher than the average at that time - as the verdict came down and the 
decision to keep Mayor Ford in office was announced. 
"Whenever breaking news happens, Torontonians routinely turn to CP24 first," 
said Joanne MacDonald, Vice-President, CTV News and General Manager, CP24. 
"From Friday morning right through to the announcement of the new provincial 
leader, CP24 offered the most current and informative interviews and analysis 
CP24 is Toronto's source for breaking news. Available on multiple platforms 
including television, web, and mobile, CP24 is the GTA's #1 destination for 
news, weather and traffic. CP24 is the most-followed newsroom in Canada via 
its Twitter handle @CP24. CP24 also delivers information on the move with the 
CP24 traffic app. CP24 has been honoured numerous times by the 
Radio-Television News Directors Association Awards (RTNDA), including, most 
recently, the Gordon Sinclair Award in 2010 and the Use of New Media Award in 
2009. CP24 is a division of Bell Media, which is owned by BCE Inc. (TSX, NYSE: 
BCE), Canada's largest communications company. 
BBM Canada, Toronto EM, 2012/13 STD Average = Broadcast weeks 1-20
Renee Dupuis, 416-384-3154, 
To view this news release in HTML formatting, please use the following URL: 
CO: CP24
ST: Ontario
-0- Jan/29/2013 01:12 GMT
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