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Sofitel Luxury Hotels Commissions Karl Lagerfeld To Design The Emblem Of The New Sofitel So Singapore



 Sofitel Luxury Hotels Commissions Karl Lagerfeld To Design The Emblem Of The
                           New Sofitel So Singapore

PR Newswire

PARIS and SINGAPORE, Jan. 28 2013

PARIS and SINGAPORE, Jan. 28 2013 /PRNewswire/ -- In the context of the
brand's significant expansion in Asia, including the opening of a Sofitel So
label property in Singapore city, Sofitel Luxury Hotels has commissioned Karl
Lagerfeld to design the emblem of the new Sofitel So Singapore.

The emblem will symbolise the hotel's new and original style, unique to
Sofitel So Singapore, and appear on a range of exclusive objects available for
clients during their stay.

Karl Lagerfeld, the Icon of Luxury
Fashion designer, photographer, publisher, illustrator and film director, Karl
Lagerfeld has created a universe in which every line is perfectly under
control, each detail of absolute importance.

"I am very proud to announce this inspirational collaboration, which is a
perfect illustration of Sofitel Luxury Hotels' ambitions with regard to
excellence and elegance. His exceptional creativity and talent will confer on
our emblem the ultimate touch of refinement and enhance our concept," said
Robert Gaymer-Jones, CEO of Sofitel Luxury on the partnership.

The Sofitel So Label
Building on the time-honored establishment of Sofitel Luxury Hotels and their
unique brand blueprint that combines French luxury with the essence of local
tradition, Sofitel So is the 'designer hotel' label featuring trendy hotels in
contemporary locations, with a focus on the destination.

Reflecting a strong flare for design, each Sofitel So hotel combines the
iconic Sofitel "art de vivre" with a signature of an international designer
from the worlds of fashion or art to present the best of the location. Kenzo
Takada provided design direction for the Sofitel So Mauritius, while Monsieur
Christian Lacroix added his touch to the Sofitel So Bangkok.

Sofitel So Singapore is the third addition globally to Sofitel So's expanding
portfolio, while other hotels are currently under way in Mumbai, Rio and
Sydney.

Introducing Sofitel So Singapore
Located at 35 Robinson Road, Sofitel So Singapore's iconic building was first
built in 1927 where it remained a telecommunications and postal building till
1992. The five-star hotel property retains its neo-classical facade and some
of the existing building structures, while a newer five-storey wing is
currently being constructed at the back.

With one of Singapore's most prestigious addresses at the heart of the
destination's bustling city centre, Sofitel So Singapore is minutes from
iconic landmarks.

The luxury hotel will feature 134 guestrooms including 23 suites. Every room's
uniquely-designed theme representing modern Singapore while preserving the
building's heritage, adds to the hotel's aim to cater to business and leisure
travelers who seek the ultimate in luxury, culture and comfort, within arm's
length.

The property, which is owned by Royal Group Holdings since 2011, is currently
under construction and is scheduled to open mid-2013.

"Having Karl Lagerfeld as the 'Signature Designer' for the distinctive Sofitel
So Singapore was an obvious choice to us, allowing us to pay homage to the
country's symbolic heritage building with an iconic design collaboration,"
commented Bobby Hiranandani, Managing Director of Royal Group Holdings. "We
are confident that this unprecedented partnership will galvanize the success
of the boutique luxury hotel and offer guests a remarkable hospitality
experience in true Sofitel style."

Sofitel, World Class Hotels & French Elegance

Sofitel is the only French luxury hotel brand with a presence on five
continents with 120 addresses, in almost 40 countries (more than 30,000
rooms). Sofitel offers contemporary hotels and resorts adapted to today's more
demanding and more versatile consumers who expect and appreciate beauty,
quality and excellence. Whether situated in the heart of a major city like
Paris, London, New York, Shanghai or Beijing, or nestled away in a country
landscape in Morocco, Egypt, French Polynesia or Thailand, each Sofitel
property offers a genuine experience of the French "art de vivre".

Sofitel Legend and Sofitel SO are two labels that come to enrich Sofitel
Luxury hotels. Sofitel Legend hotels are iconic and mythical. They are often
centuries-old listed heritage buildings: Sofitel Legend Metropole Hanoi,
Sofitel Legend The Grand Amsterdam, Sofitel Legend Old Cataract Aswan.Sofitel
SO hotels are new « boutique hotels » characterised by a stylish focus on
contemporary design by famous architects and/or embellished by international
celebrities from the world of fashion, design or art: Sofitel So Mauritius Bel
Ombre, Sofitel So Bangkok.

Discover Sofitel on sofitel.com

 

 

SOURCE Sofitel Luxury Hotels

Website: http://www.sofitel.com
Contact: Juliette Daviron, +1-212-891-0216, julietted@lhammond.com
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