Bubble Wrap Teams Up With Students to Pop Their Way to a Guinness World
Sealed Air Corporation and Hawthorne High School Celebrate Bubble Wrap
Appreciation Day with "Most People Popping Bubble Wrap® at One Time" Record
ELMWOOD PARK, N.J., Jan. 28, 2013
ELMWOOD PARK, N.J., Jan. 28, 2013 /PRNewswire/ --Sealed Air Corporation, the
makers of Bubble Wrap® brand cushioning, and 366 students from Hawthorne High
School joined forces to set an official Guinness World Records® title to
celebrate the 13^th Annual Bubble Wrap® Appreciation Day, a day where millions
around the globe honor the creation of Bubble Wrap® brand cushioning, invented
more than 50 years ago.
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The pop icon and the New Jersey high school set the record for "The Most
People Popping Bubble Wrap® at One Time," with 366 students popping more than
8,000 square feet of the packaging material at an event of epic bubble-popping
proportions on Monday morning in the town of Bubble Wrap's birthplace,
"Celebrating Bubble Wrap® Appreciation Day where it all began in Hawthorne
with a brand new Guinness World Record has made this holiday extra special
this year," said Rohn Shellenberger, Business Manager at Sealed Air. "We are
proud to commemorate the day with Hawthorne High School and all of the Bubble
Wrap® cushioning fans around the world."
Rolls of Bubble Wrap® cushioning filled the gym at Hawthorne High School, as
hundreds of students, were given two minutes using their hands and feet to pop
as much of this iconic packaging material as possible.
"You could really feel the excitement in the gym as the participants prepared
to set this world record," said Kimberly Partrick, an official Guinness World
Record Adjudicator. "We applaud Sealed Air and Hawthorne High School for their
hard work and enthusiasm for Bubble Wrap® Appreciation Day, and their reward
is setting a brand new Guinness World Records achievement."
Bubble Wrap® cushioning was invented in Hawthorne, NJ in 1960 by inventors
Marc Chavannes and Al Fielding and is considered a pop culture phenomenon with
more than 2 million fans on Facebook and millions more around the globe.
To make an even bigger "pop" with this year's celebration of Bubble Wrap®
Appreciation Day, the students, faculty and staff at Hawthorne High School
raised funds for Sandy Hook Elementary School during the event.
More On Bubble Wrap® Brand Cushioning and Bubble Wrap® Appreciation Day
Bubble Wrap® Appreciation Day is celebrated every year on the last Monday in
The originally intended use for Bubble Wrap® protective cushioning was
entirely different than how it is used today. Inventors Marc Chavannes and Al
Fielding originally developed a plastic they hoped to market as textured
wallpaper. When that idea did not take off, the inventors began to have some
success marketing the product as a greenhouse insulator.
Chavannes then realized that Bubble Wrap® brand cushioning could be used as an
improvement from paper and old newspapers for cushioning fragile items. Once
the opportunity was identified, the inventors worked hard on the manufacturing
process for Bubble Wrap® cushioning in an effort to create an ideal packaging
material. After a lot of tinkering, they developed a special, proprietary
barrier protection which prevented air from leaking and resulted in the crisp
"Pop" that Bubble Wrap® cushioning is famous for.
About Sealed Air
Sealed Air is a global leader in food safety and security, facility hygiene
and product protection. With widely recognized and inventive brands such as
Bubble Wrap® brand cushioning, Cryovac® brand food packaging solutions and
Diversey™ brand cleaning and hygiene solutions, Sealed Air offers efficient
and sustainable solutions that create business value for customers, enhance
the quality of life for consumers and provide a cleaner and healthier
environment for future generations. On a pro forma basis, Sealed Air generated
revenue of $8.1 billion in 2011, and has approximately 26,300 employees who
serve customers in 175 countries. To learn more, visit www.sealedair.com.
SOURCE Sealed Air
Contact: Andrew Testa, +1-973-588-2092
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