Hitachi Data Systems Wins 2013 Cloud Storage Excellence Award

  Hitachi Data Systems Wins 2013 Cloud Storage Excellence Award

               Hitachi Content Platform Honored for Innovation

Business Wire

SANTA CLARA, Calif. -- January 28, 2013

Hitachi Data Systems Corporation, a wholly owned subsidiary of Hitachi, Ltd.
(TSE: 6501), today announced that the company’s object storage offering,
Hitachi Content Platform (HCP), has received a 2013 Cloud Storage Excellence
Award. HCP helps IT organizations and cloud service providers efficiently
store, protect, preserve, search and retrieve unstructured content on a
massive, yet cost-effective scale.

Some of the biggest challenges IT organizations face today are growth of
unstructured data, proliferation of applications and increasing varieties of
data types. This increases server and storage sprawl with numerous
infrastructure silos to support different workloads. To address these
challenges, Hitachi Content Platform, an advanced object storage solution,
eliminates storage silos by managing a single infrastructure. That
infrastructure supports geographically-dispersed workloads across a wide range
of data types, applications and users, each of which benefit from the specific
level of service it needs. Because data in HCP is protected and available, the
traditional process of backing up data to tape is no longer necessary;
compliance and legal requirements can be more thoroughly met and IT staff can
manage more data per administrator. The unique features of HCP that lead to
improved efficiency and functionality include ease of management, backup-free
operations, compression, deduplication, spin-down disk support, and the
ability to divide the system into a number of virtual tenants, each of which
can be uniquely configured to serve a variety of workloads simultaneously.

“We are proud of the hard work and outstanding innovation that went into
Hitachi Content Platform,” said Miki Sandorfi, chief strategist, File, Content
and Cloud, Hitachi Data Systems. “This win represents the growing success of
the object storage market as a whole, our position as a leader in the space,
and our ability to satisfy the ever-increasing demands of emerging cloud
services and big data environments.”

Hitachi Content Platform sets itself apart from other cloud infrastructure
products by providing bottomless, backup-free file services without the need
for on-site IT professionals. HCP delivers a comprehensive solution that
includes the core cloud infrastructure and edge devices to connect distributed
locations to a centralized object store. Cloud specific requirements,
including multitenancy and chargeback, are also supported by HCP through its
virtual object storage architecture and its ability to track relevant usage

Recognized not only for growth but the natural value in cloud-based storage,
the Cloud Storage Excellence Awards honor companies that have introduced or
improved cloud storage solutions. Today’s announcement adds to the industry
accolades earned by Hitachi Content Platform. Last year, HCP was honored with
a Visionary Product Award in the Enabling Professional Storage Technology
category at the 2012 Storage Visions Conference. HCP received the award for
the benefits it brings to organizations, including simplified IT, reduced
costs and reduced risks.

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About Hitachi Data Systems

Hitachi Data Systems provides best-in-class information technologies, services
and solutions that deliver compelling customer ROI, unmatched return on assets
(ROA) and demonstrable business impact. With a vision that IT must be
virtualized, automated, cloud-ready and sustainable, Hitachi Data Systems
offers solutions that improve IT costs and agility. With approximately 5,900
employees worldwide, Hitachi Data Systems does business in more than 100
countries and regions. Hitachi Data Systems products, services and solutions
are trusted by the world’s leading enterprises, including more than 70 percent
of the Fortune 100 and more than 80 percent of the Fortune Global 100. Hitachi
Data Systems believes that data drives our world – and information is the new
currency. To learn more, visit:

About Hitachi, Ltd.

Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, is a leading global
electronics company with approximately 320,000 employees worldwide. Fiscal
2011 (ended March 31, 2012) consolidated revenues totaled 9,665 billion yen
($117.8 billion). Hitachi is focusing more than ever on the Social Innovation
Business, which includes information and telecommunication systems, power
systems, industrial, transportation and urban development systems, as well as
the sophisticated materials and key devices that support them. For more
information on Hitachi, please visit the company's website at

© Hitachi Data Systems Corporation 2013. All rights reserved. HITACHI is a
trademark or registered trademark of Hitachi, Ltd. Innovate With Information
is a trademark or registered trademark of Hitachi Data Systems Corporation.
All other trademarks, service marks, and company names are properties of their
respective owners.


Hitachi Data Systems
Stefani Finch, 408-499-7349
Lois Paul & Partners
Brandi Ellerbee, 512-638-5327
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