UBM Tech and Lytica Inc. Announce Collaboration to Offer an Independent Market Price Benchmarking Application to the Global

UBM Tech and Lytica Inc. Announce Collaboration to Offer an Independent Market
      Price Benchmarking Application to the Global Electronics Industry

Web-Based Component Price Estimating Tool for Electronic Product Marketing,
Design and Manufacturers

PR Newswire

SANTA CLARA, Calif., Jan. 28, 2013

SANTA CLARA, Calif., Jan. 28, 2013 /PRNewswire/ --Today at DesignCon, UBM
Tech, whose portfolio includes essential business and technical information
for design engineers and the electronics industry, and Lytica Inc., the global
leader in electronic component cost analysis, announced an alliance to offer
an independent market price benchmarking application to the global electronics

(Logo: http://photos.prnewswire.com/prnh/20130128/SF49114LOGO)

Lytica's Component Cost Estimator, a new web-based component price estimating
tool, provides estimates of market prices for electronic components based on
what others in the industry are actually paying. The pay-per-use application
enables product managers, design engineers, and operations professionals to
achieve unprecedented performance, market price intelligence and competitive

Acquiring component information can be tedious and time consuming. Component
Cost Estimator mitigates this by providing a real-time, secure and
confidential solution that is easy to use and provides instant access to
average and leading market level pricing as well as alternative manufacturers
of electronic components. Users assess their BOMs using the upload feature and
are charged for components assessed on their credit card at $2/component.

"Component Cost Estimator provides market intelligence unavailable elsewhere.
It creates exceptional value for customers and makes them more competitive.
We are delighted to be partnering with Lytica," said David Blaza, Vice
President, UBM Tech, Electronics. "Component Cost Estimator is a powerful
addition to our suite of media and marketing solutions that help electronics
companies excel at designing their products and bringing them to market."

"We are pleased to be partnering with UBM Tech to bring superior market
intelligence to its electronics marketplace customers. Knowledge of market
pricing and sourcing alternatives enables companies to improve their cost
competitiveness and time to market performance," said Ken Bradley, President,
Lytica Inc. "Our clients have seen a high return on investment from Component
Cost Estimator. We believe it is a 'must have' tool for electronic hardware
designers and procurement professionals."

Lytica's Component Cost Estimator will be on display at DesignCon January
29-30, 2013 at the Santa Clara Convention Center, Santa Clara, CA in booth

For additional information on Component Cost Estimator, visit
http://www.lytica.com/index.php/our-products/component-cost-estimator or email

About UBM Tech
UBM Tech is a global media business that provides information, events,
training, data services, and marketing solutions for the technology industry.
Its media brands and information services inform and inspire decision makers
across the entire technology market — engineers and design professionals,
software and game developers, solutions providers and integrators, networking
and communications executives, and business technology professionals. UBM
Tech's industry-leading media brands include EE Times, Interop, Black Hat,
InformationWeek, Game Developer Conference, CRN, and DesignCon. The company's
information products include research, education, training, and data services
that accelerate decision making for technology buyers. UBM Tech also offers a
full range of marketing services based on its content and technology market
expertise, including custom events, content marketing solutions, community
development and demand generation programs. UBM Tech is a part of UBM (UBM.L),
a global provider of media and information services with a market
capitalization of more than $2.5 billion.

About Lytica Inc.
Lytica drives unprecedented levels of cost reduction for many of the leading
electronics OEM, EMS and distribution companies around the world. We are the
developer of the revolutionary Freebenchmarking.com and other knowledge based
power tools for supply management that have been proven to save our clients
millions in procurement costs. Based in Ottawa, Canada and led by a team of
seasoned supply chain, procurement, and engineering experts, Lytica
specializes in component cost reduction, supply chain management, and supplier
risk assessment. Lytica brings transparency to electronic component pricing
and supply chain risk.

For more information on UBM Tech please contact:
Felicia Hamerman, Vice President, Marketing, Electronics
T: 516-562-5652 E: felicia.hamerman@ubm.com

For more information on Lytica Inc. please contact:
Rob Hamashuk, Director, Sales & Marketing

613-271-1414 Ext 236 E: Rob_Hamashuk@Lytica.com

Available Topic Expert(s): For information on the listed expert(s), click
appropriate link.
David Blaza


Website: http://www.ubm.com/tech
Website: http://www.lytica.com/
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