NCR Silver to Make Everyday Easy for 600 Cellairis Franchise Stores and Their Shoppers

  NCR Silver to Make Everyday Easy for 600 Cellairis Franchise Stores and
  Their Shoppers

   NCR’s point-of-sale solution for small business provides Cellairis store
    owners with powerful business management system; delivers faster, more
                convenient shopping experiences for customers

Business Wire

DULUTH, Ga. -- January 28, 2013

NCR Corporation (NYSE:NCR) announced today that NCR Silver, the company’s
cloud-based point-of-sale (POS) solution for small businesses, will be used at
more than 600 franchise Cellairis locations, making everyday easier for
Cellairis franchise owners, their shoppers and Cellairis’ corporate office.
Cellairis is the world’s largest franchised mobile device accessory company.

NCR Silver is already implemented and successfully running in several
Cellairis locations. A full scale rollout at Cellairis locations in the United
States and Canada began in January 2013, and will continue throughout the year
until all existing locations are utilizing NCR Silver. All new Cellairis
locations will also utilize NCR Silver.

Individual Cellairis franchise owners will benefit from using the powerful NCR
Silver software as a service (SaaS) POS technology. NCR Silver will help them
to easily manage their businesses, market to customers and sell both behind
the counters and on the sales floors at their Cellairis locations. Cellairis
stores are typically located at malls and shopping centers. In addition,
franchisees will be able to accept credit card payments using NCR Silver’s
integrated credit card processing functionality that features secure,
end-to-end encryption.

At the corporate level, Cellairis will use the NCR Silver API to expand their
analytics into the rich data NCR Silver collects at each Cellairis franchise
location. This will allow Cellairis to better manage company-wide inventory,
gauge demand for products, leverage sales data and give Cellairis better
system-wide insights into its business.

“With franchisees using multiple systems, some still including traditional
cash registers that offer no business analytics, collecting data for corporate
needs was very cumbersome and time-consuming,” said Harbor Hall, Cellairis
CIO. “NCR is the leader in retail POS software and hardware and we’re
delighted to be able to offer our franchisees a system that makes it easy for
them to run and manage their own businesses and that makes it easy for
Cellairis to get information and make corporate-wide decisions in a timely

NCR Silver’s powerful, cloud-based technology allows NCR Silver to go beyond
simple payment swipe and cash-register functions, giving small business owners
the power to track sales, profits and inventory; market to customers with
targeted and customized email campaigns; easily analyze business trends; and
manage business finances. NCR Silver operates on Apple^® iOS devices like the
iPad^®, iPhone^® and iPod touch^®, allowing small businesses to interact with
customers, sell and manage their businesses from anywhere. Apple devices are
sold separately.

“We’re excited about this partnership with Cellairis and how NCR Silver will
make everyday easy for Cellairis franchisees, Cellairis’ corporate offices and
the Cellairis shopper,” said Christian Nahas, vice president of NCR’s small
business group. “We look forward to future partnerships with franchise
operations like Cellairis, bringing entrepreneurial franchise owners powerful
technology to run their sites and large franchisors like Cellairis the
powerful system-wide analytics they require to run their business.”

For more information about NCR Silver, please visit

About Cellairis Franchise Inc.

Offering a broad range of wireless accessories, Cellairis Franchise, Inc.,
based in Alpharetta, GA., recognizes the importance of image. Cellairis
locations worldwide offer a vast selection of innovative and fashion-forward
accessories, as well as specialty services like phone repair, at mall-based
kiosks and inline stores throughout North America and Europe. Operating a
unique franchise model, Cellairis delivers exceptional, personalized service
online and at their convenient cutting-edge store locations. They were
recently ranked #87 on Entrepreneur Magazine’s “Top 500 Franchise List” and #7
on Atlanta Business Chronicle’s“Top Atlanta-based Franchises

Life Meets Mobile.

Twitter: @Cellairis

YouTube: Cellairisvids

About NCR Corporation

NCR Corporation (NYSE: NCR) is a global technology company leading how the
world connects, interacts and transacts with business. NCR’s assisted- and
self-service solutions and comprehensive support services address the needs of
retail, financial, travel, hospitality, gaming, public sector, telecom carrier
and equipment organizations in more than 100 countries. NCR ( is
headquartered in Duluth, Georgia.NCR is a trademark of NCR Corporation in the
United States and other countries.

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NCR is a trademark of NCR Corporation in the United States and other

Apple, iPhone, iPad and iPod touch are trademarks of Apple Inc., registered in
the U.S. and other countries.

IOS is a trademark or registered trademark of Cisco in the U.S. and other
countries and is used under license.


NCR Corporation
Mark Scott, 678-808-7721
Cell: 404-431-8733
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