PR Newswire and Online Marketing Summit Discuss the Integrated Force of
Converged Media on Content Marketing
Archived webinar recording is available for free
NEW YORK, Jan. 28, 2013
NEW YORK, Jan. 28, 2013 /PRNewswire/-- Central to a meaningful conversation
between a brand and its audience is content; content that is relevant, imparts
value, ignites interest and is consistently and readily accessible through a
variety of channels.
During a recent webinar hosted by PR Newswire and Online Marketing Summit
entitled Leveraging Converged Media's Impact on Content Marketing, Sarah
Skerik, Vice President of Social Media for PR Newswire and Ardath Albee, CEO
of Marketing Interactions led a discussion about how to create content that
supports the needs of customers, as well as how to leverage the convergence of
paid, owned and earned media to power a greater brand experience, drive brand
awareness and form more interactive connections with your audiences.
To read the full blog post recapping the webinar, as well as access the
presentations and archived recording, visit http://prn.to/X8fXkt.
To learn more about the topic of converged media, check out PR Newswire's
workshop, Driving Qualified Audiences into the Funnel Using Rich Media and
Distribution Networks, during the upcoming Online Marketing Summit. Enter
promo code MPRN1to receive 30% off the registration rate.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia
platforms that enable marketers, corporate communicators, sustainability
officers, public affairs and investor relations officers to leverage content
to engage with all their key audiences. Having pioneered the commercial news
distribution industry 58 years ago, PR Newswire today provides end-to-end
solutions to produce, optimize and target content — from rich media to online
video to multimedia — and then distribute content and measure results across
traditional, digital, mobile and social channels. Combining the world's
largest multi-channel, multi-cultural content distribution and optimization
network with comprehensive workflow tools and platforms, PR Newswire enables
the world's enterprises to engage opportunity everywhere it exists. PR
Newswire serves tens of thousands of clients from offices in the Americas,
Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc
About Online Marketing Summit
Online Marketing Summit (OMS) connects marketers with the knowledge, experts
and technologies transforming digital marketing. OMS provides expert-led
education and collaborative engagement on the latest insights, best practices
and strategies in digital marketing. This approach is fused with the
contextual relevance for how digital marketing influences and impacts
marketing and business at-large, enabling practitioners to immediately create
greater impact within their organization and with their audiences.
Vice President, Marketing and Communications
Marketing and Communications Associate
SOURCE PR Newswire Association LLC
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