BluePhoenix and Police Mutual Team Up To Improve Services for Police Families

  BluePhoenix and Police Mutual Team Up To Improve Services for Police
  Families

Business Wire

HERZLIA, Israel -- January 28, 2013

BluePhoenix (www.bphx.com) (NASDAQ: BPHX), the global leader in legacy
language and database translation, announced the completion of a project that
will begin to help over 200,000 police officers receive savings, investments
and insurance services quicker.

Police Mutual Assurance Society (PMAS), founded in 1922, offers financial
help, an advice service, and a range of exclusive products designed especially
for the members of the UK Police services and their families. The company
provides prompt, reliable service while leveraging people and technology to
best understand the needs of police officers and their families.

PMAS was using a DEC-Alpha (Open VMS) environment to handle critical customer
information and share data between different financial platforms. This
environment and its surrounding systems became increasingly difficult to
support and often lacked the ability to integrate modern systems used to gain
insight from customer data.

BluePhoenix technology and services were used to migrate the legacy language
and database from Natural/ADABAS to a new environment leveraging Microsoft SQL
Server Enterprise, Windows Server, Visual Studio and Hyper-V.

David Loughenbury, CIO of Police Mutual, acknowledged the business benefits of
moving to the new platform. “The old platform required significant manual work
to export data and had no rules or intelligence for automation. The new
platform allows us to process and share data between business groups quicker
with less risk. This project is the first phase of modernizing our overall
infrastructure, reducing operating costs and adding integration with products
like Microsoft Dynamics CRM. Now, our services and marketing teams can
leverage data to do what we do best- know our customers and their needs.”

The year-long project translating over 1 million lines of Natural and Adabas
data was not without its challenges. “The DEC-Alpha environment came with
issues like file versioning and dynamically submitted Natural code for the
DCL. Luckily, the source environment is ASCII like Windows so we were able to
minimize codepage challenges,” says John Regan, VP of Delivery at BluePhoenix.

Adds Loughenbury, “We knew there would be some difficulty with the legacy
environment, but we selected BluePhoenix because of their significant
experience, proven tools and on-shore support. BluePhoenix has worked closely
and reliably with our teams from the inception of the project through the
sizing and planning, right through to the delivery. The project has been
completed within timescale and budget and this enables us to move onto the
next stage of our IT strategy. The services provided by BluePhoenix really
accelerated the migration timeframe and de-risked delivery.”

“PMAS is undertaking a project of great scale,” says Matt Bell, CEO of
BluePhoenix. “We were happy to work with their team and help reduce the risk
around delivery of these services.”

About BluePhoenix Solutions

BluePhoenix Solutions Ltd. (NASDAQ: BPHX) is the leading provider of legacy IT
modernization conversion solutions. The BluePhoenix portfolio includes a
comprehensive suite of tools and services from global IT asset assessment and
impact analysis to automated database and application migration. Leveraging
over 20 years of best-practice domain expertise, BluePhoenix works closely
with its customers to ascertain which assets should be migrated, redeveloped,
or wrapped for reuse as services or business processes, to protect and
increase the value of their business applications and legacy systems with
minimized risk and downtime.

BluePhoenix provides modernization solutions to companies from diverse
industries and vertical markets such as automotive, banking and financial
services, insurance, manufacturing, and retail. BluePhoenix has 6 offices in
the USA, UK, Italy, Romania and Israel.

Cautionary Statement Regarding Forward-Looking Statements

Certain statements contained in this release may be deemed forward-looking
statements within the meaning of the “safe harbor” provisions of the Private
Securities Litigation Reform Act of 1995 and other Federal Securities laws.
You can identify these and other forward-looking statements by the use of
words such as “may,” “will,” “plans,” “believes,” “estimates,” “expects,"
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projections, or future performance of the Company, they are subject to various
risks and uncertainties that could cause actual results to differ materially
from the Company’s current expectations. These risks and uncertainties include
but are not limited to: the effects of the global economic and financial
trends; market demand for the Company’s products; successful implementation of
the Company’s products; changes in the competitive landscape, including new
competitors or the impact of competitive pricing and products; and such other
risks and uncertainties as identified in BluePhoenix’s most recent Annual
Report on Form 20-F and other reports filed by it with the SEC. Except as
otherwise required by law, BluePhoenix undertakes no obligation to publicly
release any revisions to these forward-looking statements to reflect events or
circumstances after the date hereof or to reflect the occurrence of
unanticipated events.

This press release is also available at www.bphx.com. All names and trademarks
are their owners’ property.

Contact:

BluePhoenix Solutions
Gigi Markowitz, +972-9-9526110
GMarkowitz@bphx.com
www.bphx.com
 
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