Coca-Cola Invites the World to Celebrate Special Olympics 2013 World Winter Games

  Coca-Cola Invites the World to Celebrate Special Olympics 2013 World Winter

 Coca-Cola campaign taps local celebrities to raise awareness and support the
                          world-class sporting event

Business Wire

ATLANTA -- January 28, 2013

Let the games begin! On January 29, Special Olympics 2013 World Winter Games
will be underway in PyeongChang, Republic of Korea. In support of the Games,
The Coca-Cola Company is activating a fully integrated marketing campaign to
help raise awareness and interest in this world-class sporting event that
showcases the unlimited potential of people with intellectual disabilities.

The campaign, created by Coca-Cola Korea, includes celebrity activations,
in-store displays, fundraising activities, employee volunteer programs and a
TV commercial.

Through its “Coke Red Ribbon Friends” campaign, Coca-Cola Korea enlisted 100
of the country’s top celebrities as ambassadors for Special Olympics World
Winter Games. Celebrities like 2010 Olympic gold medal figure skater Yuna Kim
and Korean American actress Yunjin Kim, of the ABC hit TV series “Lost,” used
their star power, social media networks and public appearances to promote
Special Olympics 2013 World Winter Games. They educated their friends,
families and fans, and raised funds for the 2013 World Winter Games Organizing
Committee. The campaign and other Coca-Cola fundraising activities generated
more than $800,000 in support for Special Olympics.

“The Coca-Cola Company and Special Olympics have been strong partners for 45
years,” said Muhtar Kent, Chairman and Chief Executive Officer of The
Coca-Cola Company. “We are privileged to celebrate and share with the world
moments of connection, community and optimism in support of the amazing young
men and women whose sacrifice, determination and sheer love of life inspire us

More than 2,300 athletes, from 110 countries will compete in eight
Olympic-type sports including alpine skiing, cross-country skiing,
snowboarding, snowshoeing, speed skating, figure skating, floor hockey and a
demonstration sport of floorball.

At Games time, Coca-Cola Korea expects to refresh the athletes and the tens of
thousands of family, friends, volunteers and fans in attendance. Coca-Cola
will welcome Special Olympics athletes and their families, as well as fans and
consumers, to the Happiness House within the Olympic venue. The Happiness
House will serve as a place for visitors to refresh, relax and have fun.

In the U.S., The Coca-Cola Company recently played host to Special Olympics
Georgia, celebrating two very special athletes. Marnie Hornsby and Sissy
Cooley are two of the Georgia athletes embarking on the 7,000 mile, 15-hour
journey to South Korea to compete in the 2013 World Winter Games. Hornsby will
be competing in Alpine Skiing and Cooley in speed skating.

Hornsby, who was born with epilepsy, describes a childhood frustrated by years
of working to find the right medications at the right levels to stave off the
seizures that result from the brain disorder. She began competing with Special
Olympics in 2006 and her mother, Paige Hornsby recalled the change she saw in
her. “Marnie was a child that if she spoke, it was very quietly. She didn’t
look at you eye to eye.” She called Special Olympics, “a lifesaver.”

The Coca-Cola Company has a longstanding history with Special Olympics which
was founded by Eunice Kennedy Shriver in 1968. As a global sponsor from the
beginning, the Company has provided monetary and in-kind contributions,
hands-on volunteer assistance, equipment, uniforms and other materials and
services for Special Olympics competitions and community activities around the

To learn more about Special Olympics, and to follow Special Olympics Team USA
at the 2013 World Winter Games visit:

  *Twitter: @SOTeamUSA and #SOTeamUSA
  *Official Games Site:

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company,
refreshing consumers with more than 500 sparkling and still brands. Led by
Coca-Cola, the world's most valuable brand, our Company's portfolio features
15 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero,
vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally,
we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and
juices and juice drinks. Through the world's largest beverage distribution
system, consumers in more than 200 countries enjoy our beverages at a rate of
1.8 billion servings a day. With an enduring commitment to building
sustainable communities, our Company is focused on initiatives that reduce our
environmental footprint, support active, healthy living, create a safe,
inclusive work environment for our associates, and enhance the economic
development of the communities where we operate. Together with our bottling
partners, we rank among the world's top 10 private employers with more than
700,000 system associates. For more information, visit Coca-Cola Journey  at, follow us on Twitter at or
check out our blog, Coca-Cola Unbottled, at

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The Coca-Cola Company
Kate Hartman, +01 404-676-2683
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