Century 21 Real Estate Reveals Its Super Bowl Commercial

Century 21 Real Estate Reveals Its Super Bowl Commercial 
New Ad Campaign Asks, "Is There a CENTURY 21 Agent in the House?" 
PARSIPPANY, NJ -- (Marketwire) -- 01/28/13 --  Century 21 Real Estate
LLC, the franchisor of the world's largest real estate sales
organization, announced that its 2013 advertising campaign will bring
its agents' SMARTER. BOLDER. FASTER.(R) capabilities to life on one
of the world's largest advertising stages: the Super Bowl(R). Today,
CENTURY 21(R) Real Estate revealed a series of four 30-second
commercials. These commercials will be seen nine different times
throughout the day on Super Bowl Sunday. One of them will be shown
within the game itself, during the third quarter. In addition,
CENTURY 21 Real Estate will sponsor a full one-hour pre-game show and
a video segment to be aired on game day entitled, "Home Town Heroes." 
Answering the call, "Is there a CENTURY 21(R) Agent in the house?"
the series of commercials are part of a cohesive campaign with a
comedic twist that depicts CENTURY 21 agents assisting home buyers
and sellers during life-changing milestones: getting married, having
a baby, sending a child to college, and winning the lottery. The
campaign reminds viewers that no one is better qualified to help
bring the dream of homeownership to life than a CENTURY 21 real
estate professional. 
"Our agents are at the heart of our business and their customers rely
on them during critical times in their lives," said Bev Thorne, chief
marketing officer, Century 21 Real Estate LLC. "These commercials
celebrate our agents' dedication to customer service in a fun,
creative way and will keep the CENTURY 21 agent top-of-mind with
consumers in advance of the spring home buying and selling season." 
On game day, the CENTURY 21 in-game commercial will be aired during
the third quarter of the CBS television broadcast of Super Bowl
XLVII. The CENTURY 21 brand will sponsor the 3:00 p.m. to 4:00 p.m.
block of the CBS pre-game show and its three pre-game ads will be
aired eight times prior to kick-off. To view the CENTURY 21 Real
Estate commercials and behind the scenes footage, visit
About Century 21 Real Estate LLC
 Century 21 Real Estate LLC
(CENTURY21.com) is the franchisor of the world's largest residential
real estate
 sales organization, providing comprehensive training and
marketing support for the CENTURY 21 System. The System is comprised
of approximately 7,000 independently owned and operated franchised
broker offices in 73 countries and territories worldwide. Century 21
Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE:
RLGY), a global leader in real estate franchising and provider of
real estate brokerage, relocation and settlement services. 
Copyright2013 Century 21 Real Estate LLC, A Realogy Company. CENTURY
21(R) and SMARTER. BOLDER. FASTER.(R) are Registered Trademarks Owned
By Century 21 Real Estate LLC. An Equal Opportunity Company. Equal
Housing Opportunity. Each CENTURY 21 Office is Independently Owned
and Operated. 
*Super Bowl(R) and Super Bowl XLVII(R) are registered trademarks of
the National Football League. 
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Media Contacts:  
Matt Gentile
Century 21 Real Estate LLC
Phone: 973-407-6102
Mobile: 973-647-9042
Angela Giovanello 
Mullen for Century 21 Real Estate LLC
Phone: 617-226-9921
Mobile: 617-999-6105
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