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Freeze Tag Retains Financial Profiles as Investor Relations Counsel

Freeze Tag Retains Financial Profiles as Investor Relations Counsel

TUSTIN, Calif., Jan. 28, 2013 (GLOBE NEWSWIRE) -- Freeze Tag, Inc.,
(OTCQB:FRZT), a developer of family-friendly games and entertainment for
tablets, smartphones, PCs and Macs, today announced that it has engaged
Financial Profiles, Inc. to provide investor relations counsel and support.

Commenting on this new partnership, Craig Holland, CEO of Freeze Tag, Inc.,
said, "Freeze Tag is achieving significant success in the family-friendly
games market. We are now focused on executing our strategy to enhance our
brand equity and extend market share. We look forward to partnering with
Financial Profiles to more effectively communicate with our existing base of
loyal investors and to build awareness of Freeze Tag among potential new
investors."

"Freeze Tag is well-positioned to capitalize on ongoing growth in this sector
given the increasing demand and popularity of family-friendly digital games
and Freeze Tag's ability to develop games across all devices and platforms,"
said Moira Conlon, President of Financial Profiles, Inc. "We look forward to
working with Freeze Tag to communicate the Company's strategy, achievements
and investment thesis to the investment community."

About Freeze Tag, Inc.

Headquartered in Tustin, California, Freeze Tag, Inc. is a leader in the
development of casual family games for mobile, tablet, and PC and Mac
platforms, including the number one hit series, Victorian Mysteries^® and
Unsolved Mystery Club^®, and digital entertainment, such as Etch A Sketch^®
(for iPhone and iPad) and Grim Reaper^TM (for iPad), which have achieved
millions of downloads across all devices and platforms. Freeze Tag stock is
publicly traded on the OTCQB exchange under the symbol, "FRZT." For more
information, visit the Freeze Tag website atwww.freezetag.com.

The Freeze Tag, Inc. logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=15658

Safe Harbor Notice

Certain statements contained herein are "forward-looking statements" (as
defined in the Private Securities Litigation Reform Act of 1995). Freeze Tag,
Inc. cautions that statements made in this news release constitute
forward-looking statements and makes no guarantee of future performance.
Forward-looking statements are based on estimates and opinions of management
at the time statements are made. These statements may address issues that
involve significant risks, uncertainties, estimates and assumptions made by
management. Actual results could differ materially from current projections or
implied results. Freeze Tag, Inc. undertakes no obligation to revise these
statements following the date of this news release.

CONTACT: Nina Gass
         Financial Profiles, Inc.
         investorrelations@freezetag.com
         714-210-3850 x26

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