Avis Campaign Named Magazine Advertisement of the Year

Avis Campaign Named Magazine Advertisement of the Year

PARSIPPANY, N.J., Jan. 28, 2013 (GLOBE NEWSWIRE) -- In recognition of its
experiential iPad campaign in The Economist, Avis Car Rental won "Magazine
Advertisement of the Year" at the 2012 Digital Magazine Awards. Celebrating
the best magazines, individuals and advertisers from the digital publishing
industry, the international awards honored Avis for bringing to life the idea
of "It's Your Space" through a series of highly interactive scenarios.

"Busy professionals are always on the go and as such, they rely on their
mobile devices to stay connected," said Jeannine Haas, chief marketing officer
of Avis Budget Group. "Our digital 'It's Your Space' campaign reinforced the
customer experience in an engaging way and delivered it to our target audience
in the publications they read and on the devices they've come to rely on."

The judges lauded the Avis campaign as: "A great concept that is innovative,
interactive and by getting the reader to shake the iPad means that the dwell
time is increased. This is where the future of digital adverts is heading."

Avis is committed to putting the customer first as a means to drive loyalty
and profitable growth. In 2012, the Company launched a mobile application for
devices running on Google's Android mobile platform, making Avis the first in
the industry to have applications on all four major mobile platforms (Android,
BlackBerry, iPhone and Windows Phone). For more information, visit

"The increased investment in our brand marketing spend, particularly in
digital, is one of the key elements in our ongoing global strategic plan,"
said Ms. Haas. "This honor demonstrates that we are clearly executing against
this strategy, which is very gratifying."

About Avis

Avis Car Rental operates one of the world's best-known car rental brands with
approximately 5,200 locations in more than 165 countries. Avis has a long
history of innovation in the car rental industry and is one of the world's top
brands for customer loyalty. Avis is owned by Avis Budget Group, Inc.
(Nasdaq:CAR), which operates and licenses the brand throughout the world. For
more information, visit www.avis.com.

The Avis Car Rental logo is available at

CONTACT: Alice Pereira

Avis Car Rental Logo
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