SourceKnowledge video ad network debuts on comScore reaching 5.3 million unique visitors* in Canada

   SourceKnowledge video ad network debuts on comScore reaching 5.3 million
                          unique visitors* in Canada

PR Newswire

MONTREAL, Jan. 28, 2013

Reaches 1 in 5 Canadians online and skews towards affluent women

MONTREAL,    Jan.     28,     2013     /PRNewswire/     -     SourceKnowledge, 
(www.sourceknowledge.com), a Canadian  private video network,  as measured  by 
comScore for  the first  time in  December 2012,  reports 5.3  million  unique 
visitors in Canada* and 20.9 million unique visitors in the United States**.

SourceKnowledge reaches  19 %  of Canadian  internet users.  comScore  further 
provides key demographic data reporting SourceKnowledge over-indexes towards a
female audience,  between  the  ages  of  25-34  with  household  income  over 
$75,000***.

"We offer advertisers the opportunity to reach a premium Canadian audience  on 
a quality  network of  professionally  produced video  content sites.  We  are 
thrilled with the results of  comScore's independent measurement for  December 
2012, confirming the  quality and scale  of our network",  says Patrick  Hopf, 
President of SourceKnowledge.

Bryan Segal, Vice President  of comScore adds, "Video  in Canada continues  to 
flourish. Canadian consumers increasingly flock to  the web to view videos  at 
record rates, increasing time and  engagement with the digital platform.  This 
allows for tremendous opportunity for brands  to interact with viewers of  key 
parts of the population, and hard to reach demographics."

About SourceKnowledge

SourceKnowledge serves video, rich  media and standard display  ad units on  a 
network of high quality U.S. and Canadian  sites as well as mobile and  tablet 
devices.  The  private  video  network  maintains  direct  relationships  with 
publishers providing  advertisers  with  quality and  scale  in  a  brand-safe 
environment. SourceKnowledge is  a member  of IAB  Canada and  is located  in 
Montreal.

*SOURCE: COMSCORE INC, DECEMBER 2012, AD SERVER REPORTING, PERSONS AGED 2+

**SOURCE: COMSCORE INC, DECEMBER 2012, CUSTOM ENTITIY, PERSONS AGED 2+

***To view the comScore reports, please click here

SOURCE Sourceknowledge

Contact:

For more information or to request a full media kit please contact Deborah
Kilpatrick atDeborah@sourceknowledge.com
 
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