David's Bridal "My Event" Reinvents Wedding Planning For Today's Social Bride

David's Bridal "My Event" Reinvents Wedding Planning For Today's Social Bride

PR Newswire

CONSHOHOCKEN, Pa., Jan. 28, 2013

CONSHOHOCKEN, Pa., Jan. 28, 2013 /PRNewswire/ --David's Bridal, the nation's
leading bridal and special occasion authority, has announced the launch of "My
Event," an exclusive and free online wedding planning tool that allows brides
to plan their wedding in an innovative way from start to finish using an all
new, user-friendly interface.

"My Event" is designed to help newly engaged brides by providing a suite of
tools for fun and stress-free wedding planning, while staying connected to
friends and family throughout the process. David's Bridal developed "My
Event" to meet the needs of today's brides who are increasingly looking to
social media for inspiration and collaboration in order to create a uniquely
personalized wedding celebration.

With almost 81 million U.S. women using social networking and two-thirds of
brides citing that social media was or will be part of their wedding
celebrations*, David's Bridal developed "My Event" with social integration to
Facebook, Pinterest, and Twitter.

With "My Event" brides are able to privately discuss wedding details with
their parties, assign tasks to those involved in the planning process, and
create shopping lists to be assigned and tracked. All of the details and
progress are reported back for the bride in the centralized hub of the Event,
making it a go-to resource for her special day.

"As the industry leader, we continually strive to deliver the most useful and
innovative tools for brides," said Kristen Celko, VP eCommerce at David's
Bridal. "Our brand promise begins with the dress of her dreams. Our digital
presence allows us to continually engage and support brides from their
engagement until 'I Do.'"

Tools available on "My Event" include:

  oWedding Party – Invite friends and family to your private online space
    where you can all have fun communicating about the big day.
  oNewsfeed – Get real-time updates and host personalized discussions on
    wedding planning details.
  oShopping Lists – Create lists of wedding must-haves for yourself, your
    bridesmaids, or anybody you choose, and keep track of everyone's
    purchases.
  oMood Boards – Design boards that represent your unique vision of your
    event and get inspiration from your party and the Public Gallery.
  oTask Lists – Prioritize, assign and organize wedding to-do's.
  oBudget Planner – Get a breakdown of recommendations, make adjustments, and
    monitor spending.

This new platform ushers in a new era in the way that brides plan their
weddings, integrating the most useful features of social media in a completely
private nature. The "My Event" platform, which lives on davidsbridal.com,
allows brides to connect with their wedding parties and other important
members of the planning process via the social methods that consumers are most
accustomed. The platform suite was based on extensive research by David's
Bridal and is designed to address the key challenges and stressors that brides
identified in their wedding planning.

David's Bridal partnered with Night Agency to develop "My Event".

About David's Bridal:
With more than 60 years of experience dressing women of all ages for life's
special occasions, David's Bridal understands the importance of providing
brides-to-be with a vast selection of exquisitely crafted bridal gowns and
bridal party dresses. Known for outstanding value, fashionable designs and the
ease of one-stop shopping, nearly 60% of all brides in the U.S. choose to shop
at one of more than 300 David's Bridal stores located across the U.S., Canada
and Puerto Rico. Working with a knowledgeable bridal consultant, a customer
can enjoy trying on a wide selection of gowns and dresses in her size with the
added convenience that most styles are available to take home the same day. To
learn more about David's Bridal, visit www.davidsbridal.com.

About Night Agency:
Founded in 2004, Night Agency is a fiercely independent full service award
winning creative agency based in New York. Night Agency specializes in
fostering authentic relationships between real people and brands, and has had
the privilege of working with some of the most recognizable brands worldwide
including Hanes, Nestle, The Dial Corp, David's Bridal, Toyota and Lego. For
more information on Night Agency, please visit them on Facebook and Twitter.

* Sources: Mashable.com July 3, 2012 and November 2011 David's Bridal's
"What's On Brides' Minds" survey by Wakefield Research.



SOURCE David's Bridal, Inc.

Website: http://www.davidsbridal.com
Contact: Charly Rok, +1-610-943-6583, crok@dbi.com
 
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