"Why Is S.T.E.M. Cool?" L'Oreal USA Wants to Know What 13-18 Year-Olds Think

 "Why Is S.T.E.M. Cool?" L'Oreal USA Wants to Know What 13-18 Year-Olds Think

Contest invites students to explore the cool factor of science, technology,
engineering and math

PR Newswire

NEW YORK, Jan. 28, 2013

NEW YORK, Jan. 28, 2013 /PRNewswire/ --L'Oreal USA's For Girls In Science
program is launching a "Why S.T.E.M. is Cool" video contest on
www.forgirlsinscience.org inviting students nationwide, 13-18 years of age, to
produce and upload their most original, engaging, funny or compelling videos
expressing "why S.T.E.M. is cool." Students can submit their video in one of
four categories: science, technology, engineering or mathematics. Videos must
be either 30 or 60 seconds long andsuitable for general public viewing.

To view the multimedia assets associated with this release, please click

Do you want to be the next woman in space? Do you want to find a way to close
the hole in the ozone layer? Have you thought about inventing an invisibility
cloak or a transporter beam? What about finding cures for diseases or for the
common cold? Whether it is writing a new software code, finding a new galaxy
or exploring the unknown depths of the oceans, there are so many things about
science, technology, engineering and math that are fun and intriguing. L'Oreal
USA wants to hear why 13-18 year olds think S.T.E.M. it is cool.

The contest is as follows: the entry period for video submissions will be
from January 28 through March 4. A panel of judges will select the top eight
submissions from each S.T.E.M. category. From March 18 through March 25, the
public will be invited to vote on their favorite video at
www.forgirlsinscience.org  to determine the winner. The Grand Prize winner
will be announced April 3 and will receive a $2,500 cash award, a 16GB tablet,
and $500 (retail value) worth of L'Oreal USA beauty products. Four finalists
will also be announced and will receive a 16GB mini tablet and $250 (retail
value) worth of L'Oreal USA beauty products. All five winners will be
announced on www.forgirlsinscience.org and Channel One News.

Rules and a submission form can be found at: www.forgirlsinscience.org.

By engaging the next generation of girls in S.T.E.M, L'Oreal USA continues its
advocacy and support for women in the sciences at all levels. L'Oreal USA's
efforts are designed to help women of all ages imagine and learn more about a
future in S.T.E.M. careers.

For more information on the L'Oreal USA For Girls In Science program, visit
our website: www.forgirlsinscience.org/, visit us on
Facebook.com/forgirlsinscience, or on Twitter @ForGirlsinSci.


L'Oreal USA, headquartered in New York City, is the #1wholly-owned subsidiary
of L'Oreal SA, the world's leading beauty company. In addition to corporate
headquarters in New York, L'Oreal USA has Research and Innovation and
Manufacturing and Distribution facilities across seven other states including
New Jersey, Kentucky, Arkansas, Illinois, Ohio, Texas and Washington.For more
information on our brands visitwww.lorealusa.com. Follow us on Facebook at
L'Oreal USA - Corporate Facebook Pageand Twitter@LOrealUSACorp.

Related Links:
L'Oreal USA For Girls In Science Website
L'Oreal USA For Girls In Science Facebook


Website: http://www.forgirlsinscience.org
Website: http://www.lorealusa.com
Contact: Jennifer Ong, jong@bratskeir.com, or Patricia Rallis,
prallis@bratskeir.com, both for L'Oreal USA, +1-212-679-2233
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