DoubleTree by Hilton Continues Rapid Global Expansion with 49 Hotels Added in 2012; Pace Expected to Continue for 2013

  DoubleTree by Hilton Continues Rapid Global Expansion with 49 Hotels Added
  in 2012; Pace Expected to Continue for 2013

      Americas, UK and Mainland Europe Growth are Shaping Brand’s Future

Business Wire

MCLEAN, Va. -- January 28, 2013

DoubleTree by Hilton today announced that through Q4 2012, it had added 49
hotels to its portfolio in one year, and that it expects to meet or exceed
that pace in 2013 with both new-build and conversion hotels in the development
pipeline. Leading the brand’s growth are conversion projects, located
predominantly in the Americas and Europe.

“2012 was another in what we’re confident will be a number of consecutive
milestone years for DoubleTree by Hilton,” said John Greenleaf, global head,
DoubleTree by Hilton. “Since 2007, we have grown the brand by more than 70
percent to become the fastest-growing, full service brand in the Hilton
Worldwide portfolio and one of the fastest-growing within the upscale,
full-service segment. We credit this success to a number of factors, including
our brand restructuring with the addition of the ’by Hilton‘ endorsement to
our name and the positive performance of Hilton Worldwide around the globe.”

Greenleaf added, “Ultimately, what drives our growth is the confidence our
owners have in DoubleTree by Hilton, as that confidence leads them to
successfully convert more hotels and sign more franchise deals.”

The brand has achieved the following milestones in 2012:

  *Opened 49 new hotels, including:

       *31 hotels in the Americas, 11 in Europe and seven in Asia Pacific;
       *85 percent of these projects were conversions from another brand or
         independent hotel;

  *Opened its first hotels in Japan, Croatia, Thailand and Spain:

       *Includes opening of its 300^th hotel in Naha, Okinawa, Japan;

  *Brought its total portfolio of U.K. hotels to 18 (from zero in 2008):

       *Doubled capacity in London;

  *Signed more than 75 deals for hotels to open through 2020, at least 25 of
    which are planned in the Americas;
  *Received top honors from Business Travel News in their 2012 Hotel Chain
    Survey in 6 out of 12 categories including: “Arrange Group
    Travel/Meeting,” “Meetings Facilities,” “Corporate Rate Programs,”
    “Helpful Staff,” “Physical Appearance of Hotels,” “In-room amenities” and
    tied for “In-room Business Amenities;”
  *The brand’s Cookie CAREavan Campaign was named one of the top four
    consumer campaigns of the year and one of the top 15 overall creative
    campaigns of 2012 by Holmes Report Creativity Index;
  *Won Hotels Magazine’s inaugural Social Hotel Awards “Best Integrated
    Digital Campaign by Brand” Category for its 2011 Cookie CAREavan project.

“While growing the brand is important, developing the product is even more
important to our existing and future owners,” Greenleaf said. “Our
repositioning and marketing efforts have yielded impressive returns. For
example, our converted hotels have proven they can quickly outpace competitors
with respect to share growth.”

With an eye towards the future, Greenleaf said he anticipates achieving the
following global growth goals in 2013:

  *Expand the brand’s presence in secondary and tertiary markets within the
    United States;
  *Double Canadian supply with three hotels opening, including the brand’s
    first hotel in downtown Toronto;
  *Enter at least two additional countries in Europe, with two hotels each in
    Ireland and Poland;
  *Grow the UK collection to 25 hotels with key openings in London and
  *Continue growth in Asia Pacific:

       *Launch of the brand in Indonesia;
       *Double supply in India in terms of hotels (from three to six);

  *Nearly double the brand’s portfolio size in the Middle East and Africa
    region with launches in South Africa (Cape Town) and Seychelles, plus the
    addition of a third hotel in Tanzania (Stone Town, Zanzibar).

“As we look ahead, I foresee that our new Made Market restaurant concept in
the United States (now open in Tulsa with more in the pipeline) will enhance
DoubleTree by Hilton’s reputation for genuine warmth and local relevance in
the face of increasingly uniform hotel offerings,” Greenleaf added. “We’ve
spent the past two years on the road, first with our Cookie CAREavan and then
with last year’s Little Things project, interacting with our guests to learn
what we can do at our hotels to make their stay that much better. The Made
Market concept, with three design options to make adoption easier for our
owners, is an example of an insight gained, and we’ll be introducing
additional changes, both subtle and substantial, that will continue to help us
differentiate ourselves from the pack in cost-effective ways.”

About DoubleTree by Hilton

With a fast-growing, global collection of more than 325 upscale hotels in
gateway cities, metropolitan areas and vacation destinations across five
continents, every little thing we do at DoubleTree by Hilton inspires us to
create a rewarding experience for our hotel guests, our team members and the
communities we proudly serve. Our hospitality begins with a warm chocolate
chip cookie welcome upon arrival and continues with the award-winning Hilton
HHonors guest loyalty program, an array of fine services and amenities and our
longstanding CARE Culture tradition that empowers more than 65,000 team
members to provide the special comforts and acts of kindness that make the
traveler feel human again.

To make reservations at any DoubleTree by Hilton hotel, travelers may visit
our brand website at Social media users may connect with
us at, and For the latest news, story starters and fact
sheets about our brand, reporters and bloggers may visit our DoubleTree by
Hilton Global Media Center at

About Hilton Worldwide

Hilton Worldwide is a leading global hospitality company, spanning the lodging
sector from luxurious full-service hotels and resorts to extended-stay suites
and mid-priced hotels. For 93 years, Hilton Worldwide has offered business and
leisure travelers the finest in accommodations, service, amenities and value.
The company is dedicated to continuing its tradition of providing exceptional
guest experiences across its global brands. Its brands are comprised of more
than 3,900 hotels and timeshare properties, with 650,000 rooms in 90 countries
and territories and include Waldorf Astoria Hotels & Resorts, Conrad Hotels &
Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels,
Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by
Hilton and Hilton Grand Vacations. The company also manages the world-class
guest reward program Hilton HHonors®. Visit for more
information and connect with Hilton Worldwide at,,, and


DoubleTree by Hilton Public Relations
Maggie Giddens
+1 703-883-5346
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