DNA Brands Hires Top Beverage Industry Executive to Head up Aggressive Rebranding and Sales Initiatives

  DNA Brands Hires Top Beverage Industry Executive to Head up Aggressive
  Rebranding and Sales Initiatives

  Eric Fowler to Position the Company for Multi-State 1^st Quarter Growth by
   Spearheading the Introduction of an Exciting New Look to Compliment the
             Company’s “World’s Best Tasting Energy Drink” Awards

Business Wire

BOCA RATON, Fla. -- January 28, 2013

DNA Brands, Inc. (OTCQB: DNAX) today announced that it has appointed Eric
Fowler its new Vice-President of Sales and Marketing. Mr. Fowler, known as a
brand builder, will utilize his twenty five years of retail and distributor
relationships to position DNA as a prime player in the category.

Darren Marks, President of DNA said, “We feel very fortunate to have been able
to attract such a seasoned professional with the proven track record that Eric
possesses. Mr. Fowler is an experienced leader and manager, well versed in all
aspects of the beverage industry and maintains top North American distributor
relationships.” Marks concluded, “Eric has also been responsible for the
successful launch of several brands in the functional beverage sector during
his tenure with such notable companies such as Southeast-Atlantic Beverage,
Hansen Beverage Company (Monster Energy), Rockstar Energy Drink, Jones Soda
Company, Arizona Beverage Company, Boo Koo Beverage and most recently at
Killer Buzz Energy Drink. We believe that combining Eric’s distribution and
retail relationships with the world’s best tasting energy drink (World
Beverage Competition 2012-2013) and super new graphics will result in a huge
rebranding success for DNA.”

“I am excited to be a part of the DNA team and to be given the opportunity to
bring the World’s best tasting energy drink and dynamic new look of the
Company’s products to a national audience. We believe the new branding and
portfolio expansion will meet and exceed consumers’ demands and expectations
in this highly competitive category,” said Eric Fowler. Fowler concluded, “I
am excited about what the future holds for DNA. We expect to deliver
functional "great tasting" products and continue seeking innovative new
products. We will be aggressively expanding our distribution through a variety
of distributor networks and retailers. This is an exciting time for DNA and we
look forward to sharing the success with our business partners and investors.
I have joined the Company because of my belief that DNA is poised for
explosive growth and I look forward to being a part of that future.”

About DNA Brands, Inc.

DNA BRANDS, make DNA Energy Drink®, the 2010 and 2012 winner of the
best-tasting energy drink at the World Beverage Competition. DNA Energy Drink®
is a proprietary blend of quality ingredients in several delicious flavors.
DNA is a proud sponsor of many action sport teams consisting of top athletes
from Motorcross, Surf, Wakeboard and Skateboard, and has received tremendous
TV and media coverage. Independent retailers throughout the state sell the DNA
Brand products as well as national retailers including Walgreens, Race Trac
and Circle K.

For more information about DNA Energy Drink, its athletes and sponsorships,
please visit www.dnabrandsusa.com or contact:

Darren M. Marks, President, (954) 970 3826 darren@dnabrandsusa.com

Safe Harbor Forward-Looking Statements

To the extent that statements in this press release are not strictly
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actual results to differ materially from the statements made.


DNA Brands, Inc.
Darren M. Marks, President, 954-970-3826
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