Kaon Interactive Sees Robust Momentum and Record New Customer Growth as Demand for Interactive 3D Product Demonstrations

Kaon Interactive Sees Robust Momentum and Record New Customer Growth as Demand 
for Interactive 3D Product Demonstrations Accelerates 
3D Product Marketing Leader Achieves Key Milestones in 2012 Fueled by
Product Innovation and Customer Traction 
MAYNARD, MA -- (Marketwire) -- 01/28/13 --  Kaon Interactive, the
leading provider of interactive 3D product marketing applications,
today announced significant growth in 2012, as demand escalated for
its interactive 3D Product Models, which look and behave exactly like
the physical products. Kaon has pioneered a technology that allows
B2B marketers to create interactive 3D product demonstrations ONCE
and reuse it across multiple hardware platforms to drastically reduce
marketing expenses, increase product accessibility and customer
engagement, better differentiate complex products, and accelerate the
sales cycle. 
Spending growth on interactive marketing in 2012 was significant, and
will continue to explode in 2013. According to a recent Forrester
report, by 2016 companies will spend $77 billion on interactive
marketing -- as much as they do on television today. Mobile marketing
will become a larger portion of the marketing mix with 2013 spending
expected to nearly double that of 2012. Kaon's customers have
capitalized on the trend by deploying interactive 3D product
marketing content that is optimized for mobile devices, and is also
repurposed across multiple platforms to enhance the customer
experience everywhere -- online and offline. 
Key milestones for Kaon in 2012 include: 

--  26.6% increase in NEW Kaon customers acquired in 2012, adding to an
    already significant list of B2B industry-leading companies in the
    networking/telecom hardware, computer hardware, industrial machinery
    and medical/scientific device industries.
--  Significant customer growth within the medical device vertical, and an
    impressive 35.6% increase in customers within the industrial
    manufacturing sector in 2012.
--  Unveiled two new significant products to the Kaon family:
    --  The Kaon 3D Product App(TM), a mobile 3D product marketing and
        sales application for B2B virtual product demonstrations.
        Marketing personnel, sales teams and channel partne
rs can now
        quickly showcase, at a moment's notice, virtual 3D product
        catalogs on iPads(R), iPhones(R) and Android mobile devices
        to generate more sales opportunities and accelerate the buying
    --  The Kaon v-Rack(TM), a free-standing interactive digital product
        demonstration in a physical data center rack that "virtually"
        demonstrates entire families and configurations of storage,
        switches, servers or routers. Network and telecommunications
        equipment customers can engage with 3D Product Models on
        interactive touch screen appliances mounted within an actual rack,
        creating a user experience that is exactly like a real-world
--  Increased staffing by 22% across all areas of the company, including
    sales, creative, and client services.
--  Launched an immersive interactive portfolio page on Kaon's website,
    which showcases innovative work created for a select list of Kaon

"More companies are trending away from 'static' communication of their
products to interactive 3D demonstrations that bring their products
to life and Kaon is leading the market in realizing this vision,"
said Gavin Finn, Kaon's president and CEO. "In 2012, our unique
interactive visual solution for communicating complex product
offerings, coupled with the ability to reuse Kaon's content across
multiple platforms, has led many companies looking to reduce
marketing costs and increase sales effectiveness to partner with Kaon
for the first time." 
Follow Kaon
 Blog: http://blog.kaon.com
 Twitter: @marketing3D 
Facebook: http://www.facebook.com/KaonInteractive
About Kaon Interactive
 Founded in 1996, Kaon Interactive provides
interactive 3D product marketing applications that help B2B marketers
and salespeople consistently demonstrate and differentiate products
anywhere anytime and turn prospects into customers. By combining
touch screen, interactive features with 3D photo-realism, Kaon's 3D
Product Models transform product marketing content into visual
product storytelling experiences to deepen customer engagement,
reduce marketing expenses and accelerate the sales cycle. More than
4,000 Kaon interactive applications are being used at worldwide at
trade shows, remote sales demonstrations, product launches, executive
briefing centers, and on customer and partner websites by leading
global product manufacturing companies including Cisco, Juniper
Networks, BD, GE Energy, Waters and Belden. To experience a
demonstration and learn more about Kaon or pricing, visit
www.kaon.com or call us at 978-344-4106. 
Copyright (c) 2000-2012 Kaon Interactive, Inc. All rights reserved.
All other trademarks are the property of their respective owners. 
For Immediate Release
Dana Harris
Red Javelin Communications, Inc.
(978) 440-8392
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