Toyota's Indoor Ride Course Returns To Chicago Auto Show

           Toyota's Indoor Ride Course Returns To Chicago Auto Show

"Let's Go For A Ride" Course Marks Third Consecutive Indoor Track For

PR Newswire

CHICAGO, Jan. 28, 2013

CHICAGO, Jan. 28, 2013 /PRNewswire/ --In the past two years, Toyota has
entertained Chicago Auto Show attendees with indoor courses that highlighted
the rugged durability of its trucks and SUVs, and the fuel-sipping attributes
of its landmark hybrid vehicles. This year, Toyota's indoor program will
involve seven select vehicles and a simple invitation – "Let's Go For A Ride."

Inspired by Toyota's new slogan, "Let's Go Places," the new indoor course will
provide show goers with a unique and personalized ride in a variety of Toyota
vehicles. The "Let's Go For A Ride" course, spanning more than 30,000 square
feet of McCormick Center's South Hall, will involve Toyota products such as
the Avalon, Avalon Hybrid, Camry, Camry Hybrid, Prius c, Prius v, and Venza.

While navigating this fun, educational closed course, participants will learn
more about Toyota's new design and styling philosophy, industry-leading fuel
efficiency measures, safety features in the company's Star Safety System,
successful motorsports pursuits and its award-winning, in-car Entune®
multimedia system.

In conjunction with this indoor activity, Toyota has partnered with three
esteemed charities in the company's "Drive for A Cause" campaign. For those
show attendees who fully participate in the indoor ride and drive, they will
have the opportunity to choose from one of the three charities – American Red
Cross, AMVETS and National Park Foundation – and Toyota will make a
contribution to that organization on their behalf. As an additional bonus,
all patrons who complete the ride and drive experience will receive a
complimentary gift from Toyota.

The "Let's Go For A Ride" program will be in operation throughout the entire
auto show, Feb. 7-18, including the Media Preview, First Look for Charity and
the Public Show. During the Chicago Auto Show, follow Toyota on Twitter via

About Toyota
Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution
and customer service arm of Toyota, Lexus and Scion. Established in 1957, TMS
markets products and services through a network of nearly 1,500 Toyota, Lexus
and Scion dealers which sold more than two million vehicles in 2012. Toyota
directly employs nearly 30,000 people in the U.S. and its investment here is
currently valued at more than $18 billion. For more information about Toyota,
visit,, or

SOURCE Toyota Motor Sales

Contact: Curt McAllister, Midwest Corporate Communications, Toyota Motor
Sales, U.S.A., Inc., +1-313-259-4598;
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