Duncan Quinn Blends Bespoke Lifestyle with Zacapa Rum in The Cask Chronicles

 Duncan Quinn Blends Bespoke Lifestyle with Zacapa Rum in The Cask Chronicles

Menswear Visionary Provides Tastemakers a Tailored Experience

PR Newswire

NEW YORK, Jan. 28, 2013

NEW YORK, Jan. 28, 2013 /PRNewswire/ --What is the common thread that sews
high-end, barrel-aged spirits to a bespoke men's lifestyle? This January,
Duncan Quinn and Zacapa Rum team up to blend bespoke finesse and ultra-premium
quality in The Cask Chronicles, an exclusive road tour aboard a customized
British 1966 Bristol Lodekka double-decker bus stopping at three cities across
the country.

With an ensemble of characters and infused with stories, The Cask Chronicles
tour will cruise from coast to coast opening her doors to the bespoke
lifestyle. The ground floor is a duncan quinn boutique; complete with his
signature touches, and limited edition lines. Upstairs is a cozy speakeasy
rich in decadent cocktails Hemingway would have been proud of. With only 16
spots for dinner or drinks, and only three nights in each city, it's as
exclusive as it gets. Those lucky enough to snag a spot for dinner will find
their cocktails paired with a specialty menu prepared by top local chefs. The
bespoke Zacapa barrel-aged cocktails guests will be served were created and
will be mixed exclusively by world-renowned mixologist, Elayne Duff.

The Cask Chronicles will kick off with three nights in New York City beginning
on January 29^th. From there, the bus will head south to Miami in time to
tickle the taste buds at exclusive events during the South Beach Food and Wine
Festival commencing on February 20^th. The last stop on the tour will be a
brief sojourn in Los Angeles in April before finding a final resting place
that will be unveiled on DuncanQuinn.com at the conclusion of the tour.

"As a legendary host and men's lifestyle and tailoring expert, Duncan Quinn's
attention to detail and passion for his bespoke designs make him the perfect
partner to highlight the distinctive character of Zacapa," said Tom Herbst,
Vice President of Rums at Diageo North America. "We encourage fashion
trendsetters and spirit aficionados to experience our vision in this
extraordinary collaboration, but please remember to always celebrate in style
and drink responsibly."

Fascinated about the on-board jaunts? Visit www.duncanquinn.com to make an
appointment for a bespoke fitting or to check out DQ's blog as he "chronicles"
the three-month journey. Additionally, you can learn more about The Cask
Chronicles on Facebook (Facebook.com/ZacapaRum or Facebook.com/duncanquinn)
and Twitter by following Duncan Quinn (@duncan_quinn). Become part of The
Chronicles conversations on Facebook, Twitter and Instagram by using the
hashtag #CaskChronicles.

About duncan quinn:

Duncan Quinn is arguably one of the handful of people responsible for the
resurgence of men's tailoring in the USA in recent years. He has always had a
passion for the persuasion of perception and a keen eye for cut, shape, color
and form. He's also been known to throw the occasional party, indulge in the
odd cheeky lunch, drive too fast and enjoy life just a little too much in the
company of his friends.

About ZACAPA:

ZACAPA® is one of the finest and most celebrated brown spirits in the world.
Produced in the verdant land of Guatemala, ZACAPA is the result of a unique
combination of soil, climate and natural materials brought together with
skilled distillation and a special high altitude aging process at one and a
half miles above sea level. In addition to many awards and high ratings from
influential media, ZACAPA has the honor of being the first brand to be
inducted into the International Rum Festival's Hall of Fame. ZACAPA 23 and
ZACAPA XO are available in fine liquor stores, bars and restaurants around the
world. ZACAPA is manufactured by Industrias Licoreras de Guatemala (ILG) who
has recently signed a global distribution and joint marketing agreement with
Diageo. For more information, visit at www.ronesdeguatemala.com.

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an
outstanding collection of beverage alcohol brands across spirits, wines and
beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B,
Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and
Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the
world. The company is listed on both the New York Stock Exchange (DEO) and the
London Stock Exchange (DGE).

For more information about Diageo, its people, brands, and performance, visit
us at Diageo.com. For our global resource that promotes responsible drinking
through the sharing of best practice tools, information and initiatives, visit
DRINKiQ.com.

Celebrating life, every day, everywhere.

WITH MATURITY COMES PERFECTION. PLEASE DRINK RESPONSIBLY.
RON ZACAPA Rum®. 40% Alc/Vol. ©2013 Imported by The Ron Zacapa Co., Norwalk,
CT.

SOURCE Diageo

Contact: Dan DeVece, Hunter PR, Zacapa Rum, +1-212-679-6600 x231,
ddevece@hunterpr.com; Laura Rubin, LLR Consulting, Duncan Quinn,
+1-212-674-5333, laura@llrconsulting.com