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JCDecaux wins an 8-year advertising contract for Shanghai Metro TV Network and extends its partnership with Shanghai Metro



  JCDecaux wins an 8-year advertising contract for Shanghai Metro TV Network
  and extends its partnership with Shanghai Metro

Business Wire

PARIS -- January 28, 2013

Regulatory News:

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company
worldwide, announced today that STDecaux (a joint venture between JCDecaux
Shanghai Advertising Company and Shanghai Metro Shentong Group Ltd.), has
signed an exclusive 8-year contract for the operation of the Shanghai Metro TV
advertising network. Effective from January 1st, 2013 and covering 23,000
digital screens operated by Shanghai Metro Television Co. Ltd, this contract
will strengthen the media portfolio operated by STDecaux for Shanghai Metro.

In 2007, JCDecaux and Shentong Group signed an exclusive 15-year contract to
give STDecaux advertising rights for the operation and management of all
outdoor advertising across the metro network (lightboxes, wall stickers,
digital media etc…), excluding broadcast TV in trains and platforms within the
Shanghai Metro network.

With this new contract, STDecaux holds the exclusive rights to operate the TV
advertising network of 20,000 17-inch screens in trains and 3,000 42-inch
screens on platforms, covering a total of nearly 38,000 media displays in 290
stations on 12 Shanghai metro lines.

The Shanghai Metro Television Co. Ltd., established in 2008, is responsible
for the installation, maintenance and the content of the in-trains & platform
TV in the Shanghai Metro network. It also provides passengers with useful
information, such as news, weather information, operational metro information
and public service announcements.

The management of Shanghai Shentong said: "We have maintained a close and
successful partnership with JCDecaux for many years, which has led to our good
understanding of the number one outdoor advertising company worldwide. We will
continue to expand our partnership with JCDecaux, reflecting our confidence in
the company’s expertise and ability in the metro advertising business, as well
as our optimism about the future of our collaboration. We are confident that
with its international expertise and impressive track record in Shanghai
Metro, JCDecaux will be able to offer high quality services to advertisers, an
enhanced experience for passengers and also a better return to the metro."

Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux,
said, "We are delighted to have been selected once again by Shanghai Metro,
underlining the success of our existing partnership. The TV advertising
business is strategically important to strengthen JCDecaux’s range of products
in Chinese metros. We will continue to work closely with the Shentong Group
while bringing high quality products and services into Shanghai metro network,
improving the passengers’ experience and establishing the most effective media
platform for our advertisers and their agencies.”

Key figures for the Group

 

  * 2012 revenues: €2,623m
  * JCDecaux is listed on the Eurolist of Euronext Paris and is part of the
    Euronext 100 index
  * No.1 worldwide in street furniture (426,200 advertising panels)
  * No.1 worldwide in transport advertising with 175 airports and 280
    contracts in metros, buses, trains and tramways (367,800 advertising
    panels)
  * No.1 in Europe for billboards (208,500 advertising panels)
  * No.1 in outdoor advertising in the Asia-Pacific region (202,200
    advertising panels)
  * No.1 worldwide for self-service bicycle hire
  * 1,013,500 advertising panels in more than 55 countries
  * Present in 3,700 cities with more than 10,000 inhabitants 10,300 employees

Contact:

JCDecaux SA
Corporate Communications:
Agathe Albertini, 33-1 30 79 34 99 –
agathe.albertini@jcdecaux.fr
or
Investor Relations:
Nicolas Buron, 33-1 30 79 79 93
nicolas.buron@jcdecaux.fr
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