Free Our Sports™ Youth Film Festival Video Contest Launched

         Free Our Sports™ Youth Film Festival Video Contest Launched

PR Newswire

SAN FRANCISCO, Jan. 28, 2013

Call for Youth Action to Submit Counter-Alcohol-Ads and Compete for $3,500 in
Cash Prizes at

SAN FRANCISCO, Jan.28, 2013 /PRNewswire-USNewswire/ --Alcohol Justice
launched its fifth annual youth video contest today to expose and eliminate
alcohol advertising, sponsorships, branding and promotions from every sport,
from college games to the NFL Championship, from the World Series to the World
Cup and Olympics.



"Big Alcohol doesn't care about the health of youth – they care about youth
seeing alcohol ads," stated Bruce Lee Livingston, Executive Director/CEO
Alcohol Justice. "We want to free sports from Anheuser-Busch and MillerCoors
spending half a billion dollars a year advertising to youth."

The Free Our Sports™2013 Youth Film Festival gives young people a channel to
communicate their opposition as members of a growing digital constituency
determined to end the toxic social norm that binds alcohol to sports.

The contest is open to kids 10-20 years old. It challenges them to create
entertaining 30 seconds to 2 minutes long ads that counter the iconic and
exploitative alcohol ads that litter sporting events of all kinds, worldwide.
It further challenges participants to promote their videos through their
social networks encouraging viewers to Take Action.

"This year's contest turns every video entry into an action alert," stated
Michael Scippa, Public Affairs Director at Alcohol Justice, and Director of
the Free Our Sports™ 2013 Youth Film Festival. "The action targets the CEOs of
the world's three top alcohol producers -- Anheuser-Busch InBev, Diageo, and
MillerCoors -- generating messages to each demanding that they stop using
sports events to promote alcohol consumption."

In 2009, the Surgeon General's Call to Action to Prevent and Reduce Underage
Drinking reported that 5,000 people under the age of 21 die annually from
injuries caused by alcohol. Hundreds of thousands more suffer alcohol-fueled
sexual assaults, serious injuries, diseases and academic failure.

  oThe deadline for video entries is March 27, 2013
  oThe deadline for generating advocacy responses is April 10, 2013
  oWinners will be announced during the Free Our Sports™ 2013 Youth Film
    Festival World Premiere and Awards Ceremony April 11, 2013 at the Marin
    County Showcase Theater in San Rafael, California, streaming live at
  oCash prizes will be awarded for the best videos and the best advocacy

To view past year's winning videos, this year's promotional videos, and for
complete information on contest rules, entry details and prizes, visit For background information on the effects of alcohol
advertising go to

Contact: Michael Scippa 415 548-0492
Jorge Castillo 213 840-3336

SOURCE Alcohol Justice

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