"Genie" Kaley Cuoco Grants Wishes In All-New Toyota RAV4 Commercial
Wishes are Granted in Humorous and Unexpected Ways
TORRANCE, Calif., Jan. 28, 2013
TORRANCE, Calif., Jan. 28, 2013 /PRNewswire/ -- Embodying the modern, stylish
and smart characteristics of the all-new RAV4, Toyota's new "Wish Granted"
commercial starring Kaley Cuoco will make its broadcast debut on February 3.
The star of CBS hit show "The Big Bang Theory" will appear granting the wishes
of a family in unexpected and creative ways during one of the biggest sporting
and advertising events of the year. Cuoco's comedic chops made her a perfect
partner in bringing the RAV4 Genie character to life.
"The all-new RAV4 is a testament to the people that drive it and live
lifestyles that are full of energy and enthusiasm, which is one of the reasons
we are so pumped to work with Kaley to showcase it," said Jack Hollis, Vice
President of Toyota Division Marketing at Toyota Motor Sales, USA, Inc. "We
wanted to share Toyota's 'Let's Go Places' spirit of journey with viewers of
the big game in a light and relatable way."
"Wish Granted" features the all-new RAV4 that comes with a modern genie played
by Cuoco who grants wishes to the Henderson family, the owners of the
vehicle. With a loveable, sidekick dog, Chester, Cuoco goes about granting
the wishes of each family member in her own interpretation. The journey takes
the family on a series of unexpected adventures including a trip to space and
fulfilling the daughter's request for princessdom.
"As soon as I saw the script, I knew I wanted to be in this commercial because
the sense of humor was right up my alley," said Cuoco. "It was so much fun
and I'm excited that everyone gets to see it now and again on Sunday."
The 60-second RAV4 commercial is designed to resonate with people who lead
active, busy lifestyles but still make time to embrace everyday adventures.
It speaks to drivers who want a stylish, capable and versatile vehicle that
keeps up with the pace of their lives and still allows them to find the
enjoyment and excitement along the way.
The commercial also features an image submitted by Ryan Koch of Fitchburg,
Wisconsin, as part of the Get in the Big Game opportunity that took place
earlier this month. Fans were invited to upload photos of themselves using
the hashtag #wishgranted to Instagram and Twitter, and Koch's photo was
selected to appear in the ad.
"Ryan's photo captures the spirit and lifestyle of Toyota's new brand
direction – 'Let's Go Places' – and the all new RAV4," said Hollis. "Toyota's
'Let's Go Places' is all about inviting our customers on a fun journey with
us, and the Get in the Big Game campaign was an opportunity to do just that."
"Wish Granted," created by Saatchi & Saatchi LA, will run during the first
quarter of Sunday's game, followed by the Toyota Super Bowl Today Post-Game
Show which will also include the airing of two additional new commercials
highlighting the Tundra Endeavour tow and the recently-launched company
direction, "Let's Go Places." For a preview of "Wish Granted" spot before
game day, please go to
Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution
and customer service arm of Toyota, Lexus and Scion. Established in 1957, TMS
markets products and services through a network of nearly 1,500 Toyota, Lexus
and Scion dealers which sold more than two million vehicles in 2012. Toyota
directly employs nearly 30,000 people in the U.S. and its investment here is
currently valued at more than $18 billion. For more information about Toyota,
visit www.toyota.com or www.toyotanewsroom.com.
About Kaley Cuoco
Kaley Cuoco has been afixture on the small and silver screen for over a
decade and has proven to be one of Hollywood's most sought-after talents.
Cuoco is best known for her portrayal of "Penny" on the CBS comedy "The Big
Bang Theory." Currently in its sixth season, the Chuck Lorre created sitcom
has received Emmy, Golden Globe and SAG Award nominations for the past two
years and continues to bring in top ratings every week.
About Saatchi & Saatchi LA
Saatchi & Saatchi LA is located in Torrance, California and is part of the
global Saatchi & Saatchi network of 140 offices in 76 countries, and is owned
by the Publicis Groupe, the third largest communications group in the world.
As the agency of record for Toyota Motor Sales (TMS), U.S.A., Inc., SSLA
employs more than 375 full-time employees and has been a trusted partner of
TMS since 1975.
SOURCE Toyota Motor Sales, U.S.A., Inc.
Contact: Sona Iliffe-Moon, Toyota Motor Sales, U.S.A. Inc., +1-310-468-6721,
firstname.lastname@example.org; or Shand Spencer, Saatchi LA, +1-310-214-6362,
email@example.com, for Toyota
Press spacebar to pause and continue. Press esc to stop.