The Weather Network launches industry-leading weather app for BlackBerry 10
App signals commitment to provide BlackBerry users with the most up-to-date
OAKVILLE, ON, Jan. 28, 2013 /CNW/ - The Weather Network and MétéoMédia,
divisions of Pelmorex Media Inc., today announced the launch of The Weather
Network application for BlackBerry 10, bringing its extensive weather
information and forecasting ability to the new platform.
The launch signifies an ongoing commitment by The Weather Network and Research
In Motion (RIM) to provide BlackBerry users with the most up-to-date and
engaging weather-related content in the palm of their hands.
"As a Canadian leader in mobile app development, The Weather Network is
delighted to launch the first major weather information app for BlackBerry
10," said Gita Ashar, Director of Mobile Applications and Emerging
Technologies at The Weather Network. "The team has worked closely with RIM to
develop a unique and interactive app that will provide BlackBerry 10 users in
Canada, the U.S. and beyond with the most up-to-date weather information
direct to their new devices."
The Weather Network's new BlackBerry 10 app draws on the device's native
features, like the new built-in camera, allowing users to upload photos onto
The Weather Network website for a more engaging weather-forecasting
experience. Follow-Me functionality detects a user's location automatically to
determine the local forecast, while BlackBerry 10's new Peek feature is also
incorporated for easy multi-tasking.
"The team at The Weather Network has worked in partnership with RIM to develop
an innovative weather forecasting application designed specifically for
BlackBerry 10 users," said Ashar. "As two uniquely Canadians companies who
have been working in partnership for the past six years, we're excited to
stand alongside RIM and launch an industry-leading app for BlackBerry 10."
The Weather Network app for BlackBerry 10 key features include:
-- Follow-Me functionality detects users location automatically to
determine the local weather forecast.
-- Peek feature allows users to switch easily between storm and
extreme weather alerts and the forecast for easy multi-tasking
during active weather.
-- PointCast uses The Weather Network's exclusive technology to
provide personal forecasts using a Canadian postal code, U.S.
ZIP code or GPS on mobile device. Forecasts are narrowed down
to within one kilometre of where you are.
-- Picture and video upload capabilities lets users submit
weather-related content to The Weather Network direct from
their BlackBerry 10 devices.
-- Detailed weather forecasts including current, short-term,
long-term (day and night), 14 day trend (day and night) and
hourly forecasts for user's favourite locations.
-- Weather tracking for multiple locations lets users keep an eye
on weather forecasts for several locations at once.
-- Active weather alerts and public safety warnings delivered
direct to users' BlackBerry 10 device.
-- BBM sharing functionality lets users share the app with their
friends via BlackBerry Messenger.
Since 2006, The Weather Network has been working with RIM to develop stand-out
weather forecasting apps for BlackBerry. With more than 14 million downloads
to date, The Weather Network app on BlackBerry is considered one of the
platform's most popular mobile apps. This strong Canadian relationship
continues with the launch of The Weather Network app for BlackBerry 10, the
most extensive weather application developed for the new device.
In addition to offering a new app for BlackBerry 10, The Weather Network also
offers apps for Android, Apple and Windows devices on both tablet and mobile,
as well as an iTV app.
About Pelmorex Media Inc.
Founded in 1989, Pelmorex Media Inc. is the parent company of The Weather
Network, MétéoMédia, Travelers Network and Réseau Voyageurs. In July 2012,
Pelmorex added Eltiempo to its lineup, Spain's leading multi-platform
weather-related information service. The California-based Beat The Traffic
service was acquired in September 2012 to complement Travelers Network, a
service dedicated to routing users from point A to B, around the corner or
around the globe, via all modes of transportation. Pelmorex is a leader in
meeting the information needs of consumers with invaluable content, ease of
accessibility, overall quality and a compelling experience on all platforms
and also in meeting the weather information needs of commercial and
government clients whose success relies on accurate and reliable weather
related information. The Weather Network and its French counterpart,
MétéoMédia are among the top media brands in Canada and market leaders in
the multi-platform digital market including, web, smartphones and tablets. The
Weather Network and MétéoMédia television services are in every home via
cable, satellite and telco distributors and rank among Canada's most
frequently consulted services. Pelmorex has also been licensed to operate
Canada's National Alerting Aggregation and Dissemination System (NAADS) which
aggregates and distributes emergency alerts issued by authorized government
agencies; alerts are made available to the public via broadcasters and
distributors as well as via the internet and mobile devices. Pelmorex Media
Inc. has been named one of Canada's 50 Best Managed Companies for seven
consecutive years and is one of Greater Toronto's Top Employers for 2012.
For more information, images or interviews, please contact:
Becky Brescacin, High Road Communications Phone: 416-644-1398
Stuart Terry, High Road Communications Phone: 416-644-1376
SOURCE: The Weather Network
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-0- Jan/28/2013 10:59 GMT
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