AT&T 28 Days Celebrates Fifth Year with Concert and Speaker Series Featuring New Host Rickey Smiley

 AT&T 28 Days Celebrates Fifth Year with Concert and Speaker Series Featuring
                            New Host Rickey Smiley

2013 campaign kicks off in Washington, D.C. during Black History Month

PR Newswire

DALLAS, Jan. 28, 2013

DALLAS, Jan. 28, 2013 /PRNewswire/ -- AT&T* announced today the return of 28
Days, a campaign that aims to motivate consumers to take a forward look at
Black History Month as they create their own history. Celebrating its fifth
anniversary, AT&T 28 Days features a multi-city speaker series and concert
tour with comedian and radio personality Rickey Smiley serving as host. The
speaker series and concert tour blends together a roster of performers,
thought leaders and innovators that are taking a forward look at making
history. Learn more about AT&T 28 Days at

"We believe it's what you do, with what we do, which is why 28 Days keeps
coming back. AT&T 28 Days is five years strong because of the response and
support we've received from our African American consumers," said Jennifer
Jones, vice president of Diverse Markets, AT&T Mobility and Consumer Markets.
"Each year, we look at new ways to move people to act on their dreams today.
By adding new speakers and musical performances to 28 Days, we hope the
campaign remains fun and relevant."

With Smiley at the helm as the new host of AT&T 28 Days, audiences are sure to
be entertained this Black History Month. Accompanying Smiley on the 2013
speaker series and concert tour is a lineup of some of today's influential
leaders and trendsetters who will provide their perspectives on how consumers
can come together to shape their own future. Also new for 2013, the campaign
will showcase musical performances from R&B sensation, Elle Varner.

"I feel honored to be involved with 28 Days because it gives me the
opportunity to speak candidly about the importance of our history and share
the stage with other individuals who are taking that forward look at making
history," said Rickey Smiley.

AT&T 28 Days will kick off in Washington, D.C. at the Lincoln Theatre on
Thursday, Feb. 7. The keynote speaker for the Washington, D.C. event is
hip-hop commentator, activist and author Kevin Powell. Other stops on the AT&T
28 Days speaker series and concert tour includes:

  oCorvida Raven, tech guru, blogger and entrepreneur; Carolina Theatre;
    Wednesday, Feb. 13 in Durham, N.C.
  oMC Lyte, hip-hop icon and pioneer female lyricist; Tabernacle Theater;
    Thursday, Feb. 21 in Atlanta, Ga.
  oJeff Johnson, social activist and political commentator; Millennium
    Centre; Wednesday, Feb. 27 in Detroit, Mich.

The speaker series events are free and open to the general public and tickets
are available at on a first come first serve basis.

As part of this year's campaign, AT&T has added a 28 Days to Inspire photo
sharing contest at that allows consumers to submit and
share photos of their inspirational moments for a chance to win a grand prize
of $1,000 to purchase tickets to any Live Nation concert in the U.S. taking
place in 2013, and $1,000 cash. On the website, consumers will be able to
submit their photos through Facebook, Twitter and Instagram. The contest runs
from January 21 and continues throughout the month of February. All
submissions will be judged based on creativity, uniqueness and their relevance
to Black History Month. Only one entry can be made per person.

A complete list of contest rules can be found at Also on the
site, consumers can check out the complete AT&T 28 Days speaker series tour
schedule and register for the speaker series events.

The AT&T 28 Days campaign  is just one of the ways AT&T supports the African
American community. AT&T's continued sponsorship of programs such as the AT&T
Nation's Football Classic™, the AT&T HBCU Tailgate Tour featuring Russ Parr
and Rickey Smiley, 2013 Trumpet Awards and 2013 Stellar Awards showcase the
company's longstanding commitment to investing in programs that educate and
empower its diverse consumers. For more information about AT&T 28 Days and
AT&T's Black History Month programs, visit

*AT&T products and services are provided or offered by subsidiaries and
affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

No purchase necessary to enter or win. Contest is open to legal residents of
50 United States and the District of Columbia who are at least 18 years of age
(19 in Alabama and Nebraska, 21 in Mississippi). Contest commences at 12:00 AM
ET on January 18, 2013 and ends at 11:59 PM ET on March 1, 2013. Subject to
Official Rules at For method of
entry, judging criteria and prize descriptions see Official Rules. Sponsor:
AT&T Mobility LLC, 1025 Lenox Park Blvd., NE, Atlanta, Georgia 30319. Void
where prohibited by law.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company and one of the
most honored companies in the world. Its subsidiaries and affiliates – AT&T
operating companies – are the providers of AT&T services in the United States
and around the world. With a powerful array of network resources that includes
the nation's largest 4G network, AT&T is a leading provider of wireless,
Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile
Internet, AT&T also offers the best wireless coverage worldwide of any U.S.
carrier, offering the most wireless phones that work in the most countries.
It also offers advanced TV services under the AT&T U-verse^® and AT&T │DIRECTV
brands. The company's suite of IP-based business communications services is
one of the most advanced in the world.

Additional information about AT&T Inc. and the products and services provided
by AT&T subsidiaries and affiliates is available at This
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Contact: Stephen Fashoro, +1-817-475-6389,
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