Big Game, Big Offer: Pizza Hut Expands Hut. Hut. Hut! Campaign With 'BIG' And 'EASY' Fan Offer On Next Big Innovation

Big Game, Big Offer: Pizza Hut Expands Hut. Hut. Hut! Campaign With 'BIG' And
                   'EASY' Fan Offer On Next Big Innovation

Pizza Hut to Debut Consumer-Generated Hut. Hut. Hut! Commercial, Tease Next
BIG Pizza Creation as Lead Up to Busiest Day of the Year

PR Newswire

DALLAS, Jan. 28, 2013

DALLAS, Jan. 28, 2013 /PRNewswire/ --Football fans across America have been
shouting "Hut Hut Hut" for a chance to appear in a Pizza Hut commercial before
the Big Game, so now America's largest pizza company is saying "thanks" by
giving fans a BIG and EASY way to Make It Great following the matchup.After
the most common word is heard on the gridiron – "Hut" – Pizza Hut will give
America a sneak peek at its next BIG pizza innovation with a free sample from
4-7 p.m. on Tuesday, Feb. 5.


It's all part of Pizza Hut's commitment and promise to give fans "Make It
Great" moments throughout the year.

"We've had so much fun celebrating all the Huts with our fans this year that
this was the best way we could say thank you for such a great season," said
Kurt Kane, CMO, Pizza Hut. "Anyone can give away a pizza, but not just anyone
can offer up a new product that's a true category breakthrough. We are the
recognized leaders in innovation and this product is definitely going to be a
crowd pleaser."

The odds are in favor of football fans redeeming this offer. According to
Stats, Inc., "Hut" is heard an average of 90 times per football game. Plus,
redemption is simple. Pizza lovers and football fans alike can pick up the
product via carryout or dine-in from 4-7 p.m. on Tuesday, Feb. 5. No
registration. No memberships required. Just an appetite. Pizza Hut will unveil
the new innovation during the official CBS pre-game show on Feb. 3.

"This giveaway will be one of the largest in Pizza Hut history," added Kane.
"It's our 'thank you' to our customers who always make the right Hut call on
game day and every day because anything less than great just doesn't cut it."

Busiest Day by the Numbers

The day of the Big Game is the busiest day of the year at Pizza Hut
restaurants around the country, and America's largest pizza chain is prepping
to sell more than 2 million pizzas and 5 million wings for this year's
matchup. That's 16 Million slices of pizza in one day! Here are more fun
facts from Pizza Hut.

  o23 Million: Feet of Pizza Hut pizza sold on the big day – enough to cross
    the Golden Gate Bridge more than 1,200 times.
  o2 Million: Pizzas sold on game day, 27 times the maximum capacity of the
    site of this year's game.
  o1,200: Tons of Pizza Hut pizza sold for the Big Game, which is equal to
    960,000 Dungeness crabs or 1.6 million blue crabs.
  o120,000: Pizza Hut employees working across America to deliver Make it
    Great moments to pizza lovers on the company's busiest day.

Why wait? Plan ahead. Pizza lovers are encouraged to place early orders online
at starting today. In addition to online ordering, fans can place
orders for their favorite pizza, pasta and wings from their mobile devices via
apps, text message and mobile web.

Feeding the Home Team

For the first time ever, Pizza Hut has brought its value box duo to the table
for the Big Game. The Big Dinner Box (two medium rectangular one-topping
pizzas, five breadsticks and the choice of wings, Stuffed Pizza Rollers or
Tuscani Pasta all in one box for only $19.99) and $10 Dinner Box (medium
one-topping rectangular pan pizza, five breadsticks with marinara sauce and 10
cinnamon sticks with a sweet icing cup in one box for only $10). To complement
these epic boxes, Pizza Hut has extended the legendary $10 Any deal that
allows fans to choose any size pizza with our legendary crusts with any

About Pizza Hut

Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), delivers more pizza,
pasta and wings than any other restaurant in the world. The only pizza company
to be named a top ten franchise in 2013 by Entrepreneur Magazine, Pizza Hut
began 55 years ago in Wichita, Kansas, and today operates more than 10,000
restaurants in more than 90 countries. Pizza Hut also operates nearly 4,000
Wingstreet restaurants. To order online from Pizza Hut, visit

Media Contacts
Doug Terfehr          Luke DeRouen
972.338.6992          214.727.3708

SOURCE Pizza Hut