Asda Money Announces Noddle Partnership-Offering Free Credit Reports to Customers

Asda Money Announces Noddle Partnership-Offering Free Credit Reports to 
Free for life, not just 30 days and does not leave a footprint 
LEEDS, UNITED KINGDOM -- (Marketwire) -- 01/28/13 -- Asda Money has
joined forces with Noddle to allow customers the chance to quickly
and easily check their credit record online, through a free for life
credit report.  
It offers customers free insight into their credit history and will
give them the opportunity to carefully select the right products to
manage their finances. The information provided can be used to check
whether there's anything in their credit history that could affect
their chances of a successful application, such as for a loan, credit
card or a new mobile phone contract. If someone has been declined
credit in the past, they will be able to find out why and take action
if necessary.  
Companies use the information to work out potential customers'
spending habits, deducing how much of a risk they are, and ultimately
deciding whether or not to accept their application. This can
sometimes result in people being declined credit without explanation
which can be confusing and frustrating.  
Kirsty Ward, head of Asda Money said: "At Asda Money, we are
passionate about saving our customers money every day and we believe
that this new relationship with Noddle will mean both our existing
and potential customers can get some reassurance about their credit
history and how this could impact the type of products they apply for
in the future. We hope it will help people better manage their day to
day finances and give them the reassurance that there are no nasty
surprises around the corner."   
Tom Ilube, founder of Noddle, commented: "Companies look at your
credit report all the time and make decisions about you based on this
information, from approving a mortgage or credit card application to
giving you a mobile phone contract. We believe consumers need to get
into the habit of doing the same and think it's only right they have
ready access to the personal information these important decisions
are based on.  
"We are delighted to be working with Asda who also recognise the
benefits of using Noddle and are proactively encouraging their
customers to take more control of their finances."  
Noddle is free for life, not just for 30 days, offers immediate and
unlimited online access and is updated monthly which means that it
will always provide accurate information. It also offers money saving
vouchers and discounts, to further ensure customers the best value
for money. It doesn't leave a footprint on people's credit report and
there is guaranteed support from its dedicated customer services team
whenever is needed.  
For those looking to re-vitalise their finances this year, the Asda
Money Credit Card offers 1% unlimited cash back on Asda shopping(1)
and 1% cash back on Asda fuel, plus 0.5% unlimited cash back on all
shopping outside of Asda. And unlike other cashback cards, the Asda
Money Card has unlimited cash back that is redeemed monthly with no
annual fee. It has a low APR of 14.9%(2); 12 month 0% balance
transfer offer(3); up to 50 days interest free credit and no cash
advance fees on Asda Travel Money. Customers can manage the card
online, by telephone through UK call centres or by post, with text
alerts sent when payments are due. The card is provided by Creation,
the power behind many of the UK's leading card, loyalty and retail
finance programmes. 

Notes to editors:                                                           
(1) Including George, Living and online shopping                            
(2) In comparison to Tesco's 16.9% APR                                      
(3) Balance transfer fee of 2.9% (minimum fee GBP 3 per transaction) will be
charged in respect of each Balance Transfer                                 

About Noddle  
Noddle is a free service from credit reference agency Callcredit
which offers people access to their monthly credit reports for free
for life. There are no restrictions on the number of times a customer
can view their credit report. "Go use your credit rating."  
About Asda  
Founded in the 1960s, Asda today is one of Britain's leading
retailers. It has over 180,000 dedicated Asda colleagues serving
customers from 542 stores, including 32 Supercentres, 309
Superstores, 27 Asda Living stores, 174 Supermarkets, 25 depots and
seven recycling centres across the UK. It has its main home office in
Leeds, Yorkshire and its George clothing division based in
Lutterworth, Leicestershire. Asda serves over 18 million shoppers a
week in store and its growing home shopping business at
serves 98 per cent of UK homes.  
Its Asda Price Guarantee, launched in 2011, gives customers the
reassurance that a basket of groceries will always be 10 per cent
better value than competitors. Powered by, the
APG is the only independent, transparent online grocery price-checker
in the world. Asda joined Walmart, the world's number one retailer,
in 1999.  
About Creation  
Creation,, is the consumer brand of LaSer UK, a
leader in card, loyalty and retail finance solutions. LaSer UK
operates as Creation Financial Services Ltd, Creation Consumer
Finance Ltd and Sygma Bank UK.  
Creation is a leading provider of co-branded credit cards, loyalty
and retail finance solutions based in the UK with a strong retail
heritage. The company has developed 40 years of experience of working
with UK consumers and retail partners. It has two UK based call
centres in Solihull and Belfast and its current clients include
Flybe, Dell, Sony, Marriott Rewards, Selfridges & Co, M&Co, Everton
FC, Dixons Retail, Sony, Sharps, DFS and Dreams to name a few.  
About MasterCard  
MasterCard,, is a global payments and technology
company. It operates the world's fastest payments processing network,
connecting consumers, financial institutions, merchants, governments
and businesses in more than 210 countries and territories.
MasterCard's products and solutions make everyday commerce activities
- such as shopping, traveling, running a business and managing
finances - easier, more secure and more efficient for everyone.  
Asda Money is a trading name of Asda Financial Services Limited. Asda
Financial Services Limited uses a selection of companies to provide
its products and services. Please refer to for
details of our product partners and the relevant terms and conditions
for each of our products and services.
Callcredit Information Group
Duncan Bowker
PR Manager
0113 388 4300 or Mobile: 07557 263 660 
Callcredit Information Group
Lucy Smith
Press Officer
0113 388 4300 or Mobile: 0786 739 5104 
Callcredit Information Group
Amy Bhavra
Press Officer
0113 826 6845 or Mobile: 0755 716 2990
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