MEDL Mobile Announces Increased KPIs for 2012

MEDL Mobile Announces Increased KPIs for 2012

Downloads Increase Exponentially From 2011 Growing Installed Base for MEDL

FOUNTAIN VALLEY, Calif., Jan. 28, 2013 (GLOBE NEWSWIRE) -- MEDL Mobile, Inc.
(OTCBB:MEDL) – a pioneer in the creation, development, marketing and
monetization of mobile apps – announced today Key Performance Indicators
("KPIs") for 2012 – which show accelerated growth of the company's user base
from 2011.

  *Total Installations of the MEDL API (MEDL Brain/Analytics/Advertising
    Platform) increased to 5,052,179 for 2012 from 760,746 in 2011 – an
    increase of 564%.
  *Total User Sessions of apps in MEDL's library increased to 28,162,433 for
    2012 from 3,700,110 for 2011 – an increase of 661%.
  *Monthly Active Users of apps in MEDL's library increased to an average of
    754,286 in 2012 from an average of 78,432 in 2011 – an increase of 861%.
  *Daily Active Users of apps in MEDL's library increased to an average of
    45,194 in 2012 from an average of 5,588 in 2011 – an increase of 708%.

"2012 was a big year for MEDL as our library of applications began to reach
critical mass of users," said Andrew Maltin, MEDL Mobile Co-Founder and CEO.
"Now that we've got a more substantial user base, we believe MEDL is in a
better position to monetize via app recommendations and mobile advertising."

About MEDL Mobile

The Company develops, acquires and publishes a growing library of mobile
applications which perform specific functions for the user on the Apple and
Android platforms. The Company licenses its technology and performs custom
development for key clients such as, New York Times Company,
Teleflora, Telefonica and Medtronic, allowing the company to grow the overall
library of technology greatly extending the potential reach of the Mobile
Brain. The Company enters into partnerships to mobilize and monetize IP with
such notable names as Encyclopedia Britannica, MTV's Pauly D, Cheech & Chong,
Rampage Jackson and Marlee Matlin. The Company is establishing a business
model in which it expects to generate multiple revenue streams, including
development fees, download and in-app purchases, advertising, sponsorship and
licensing of technology. User analytics are collected by the Company's growing
Mobile Brain which processes user data in order to create better distribution
and monetization of mobile applications. The Company's Software Development
Kit (SDK) consists of a growing suite of tools which have been designed to
help developers to better market and monetize their mobile applications. For
more information about MEDL Mobile, please visit

Forward-Looking Statements

Certain statements contained herein constitute "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act of 1995.
These forward-looking statements are based on current expectations, estimates
and projections about MEDL Mobile's industry, management's beliefs and certain
assumptions made by management. Readers are cautioned that any such
forward-looking statements are not guarantees of future performance and are
subject to certain risks, uncertainties and assumptions that are difficult to
predict. Because such statements involve risks and uncertainties, the actual
results and performance of the Company may differ materially from the results
expressed or implied by such forward-looking statements. Given these
uncertainties, readers are cautioned not to place undue reliance on such
forward-looking statements. Potential risks and uncertainties include but are
not limited to the ability to integrate Inedible Software apps and platform
into MEDL's product offering, the ability to procure, properly price, retain
and successfully complete projects, and changes in products and competition.
Unless otherwise required by law, the Company also disclaims any obligation to
update its view of any such risks or uncertainties or to announce publicly the
result of any revisions to the forward-looking statements made here. Readers
should review carefully reports or documents the Company files periodically
with the Securities and Exchange Commission.

For more information about MEDL Mobile, please visit

CONTACT: Media Contact:
         DJ Swanepoel
         MEDL Mobile
         714-617-1991 ex. 4211
         Investor Relations Contact:
         RedChip Companies, Inc.
         Jon Cunningham
         800-733-2447, Ext. 107
         407-644-4256, Ext. 107
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