SPEED™ Expands iPowow Second-Screen Platform with First-Ever, In-Event Live Voting

  SPEED™ Expands iPowow Second-Screen Platform with First-Ever, In-Event Live

   Monster Energy Supercross Viewers Can Participate Real-Time During This
                       Weekend’s Live Race from Anaheim

Business Wire

CHARLOTTE, N.C. -- January 28, 2013

As part of its expanding relationship with FOX Sports Media Group, iPowow, the
Participation TV specialists, now offers SPEED viewers in-race LIVE voting as
part of network coverage of the 2013 Monster Energy Supercross season -- the
first “in-event” television platform of its kind.

SPEED is teaming with interactive TV specialists iPowow to offer viewers live,
in-race voting during ...

SPEED is teaming with interactive TV specialists iPowow to offer viewers live,
in-race voting during broadcasts of the Monster Energy Supercross series.
(Photo: Business Wire)

“We are delighted to continue our partnership with iPowow and experiment with
their real-time voting platform in our live race broadcasts.” said Kevin
Annison, SPEED VP of Digital & Interactive Media. “The SPEED Live Vote has
generated some great viewer engagement metrics and helped bolster our digital
and social initiatives. iPowow’s second-screen platform gives our producers an
new tool to create compelling segments and interact with the audience. The
Live Votes generate interesting real-time talking points that take the on-air
conversation in new directions. Our talent and viewers are having fun with it
and it helps SPEED build deeper connections between our shows and our

The SPEED-iPowow partnership began in 2012, as live voting was first used as
part of the network’s popular live NASCAR pre-race show, NASCAR RaceDay.
During the 10-race Chase for the NASCAR Sprint Cup,race fans voted more than
2,000,000 times, with viewers spending an average of 73 minutes on the “Live
Vote” platform during the 10 programs.

"We are proud to launch our 'in-event live voting' with SPEED,” said Gavin
Douglas, Chief Creative Officer at iPowow. “The network recognizes the
importance of engaging viewers in a compelling story on the second screen,
without taking their attention away from the action on the first screen."

“iPowowwas built as a platform to give producers the power to enhance their
live shows,” Douglas added. “As multi-platform programming continues to
evolve, engaging fans and building new ways to bring the TV and Internet
advertising industries together is essential.”

The next Monster Energy Supercross race on SPEED is Anaheim III, scheduled to
air live on Feb. 2 at 10:30 p.m. ET. For a look at the complete racing
schedule on SPEED, please visit

In addition to NASCAR and Supercross programming, iPowow also activated its
live voting platform during SPEED coverage of the 2013 Barrett-Jackson
Collector Car Auction from Scottsdale, Ariz., for the first time, drawing
participation from more than 70,000 viewers during the multi-day broadcast.

About SPEED™

SPEED, anchored by its popular and wide-ranging coverage of NASCAR, is the
nation’s first and only cable television network dedicated to automotive and
motorcycle racing, performance and lifestyle. Now available in nearly 86
million homes in North America, SPEED, a member of the FOX Sports Media Group,
is among the industry leaders in interactive TV, video on demand, mobile
initiatives and broadband services, including SPEED2, a groundbreaking new
broadband network featuring live, streaming and on-demand events complementing
offerings of the linear network. For more information, please visit SPEED.com,
the online motor sports authority and follow us on Twitter: @SPEED.

About FOX Sports Media Group

FOX Sports Media Group (FSMG) is the umbrella entity representing News
Corporation’s wide array of multi-platform US-based sports assets. Built with
brands capable of reaching more than 100 million viewers in a single weekend,
FSMG includes ownership and interests in linear television networks, digital
and mobile programming, broadband platforms, multiple web sites, joint-venture
businesses and several licensing partnerships. FSMG includes FOX Sports, the
sports television arm of the FOX Broadcasting Company; Fox’s 20 regional
sports networks, their affiliated regional web sites and FSN national
programming; SPEED and SPEED2; FOX Soccer, FOX Soccer Plus and FOX Soccer 2Go;
FUEL TV; FOX Deportes and FOX College Sports. In addition, FSMG also
encompasses FOX Sports Interactive Media, which includes FOXSports.com on MSN,
Whatifsports.com Scout.com and Yardbarker.com. Also included in the Group are
Fox’s interests in joint-venture businesses Big Ten Network, BTN 2Go and
STATS, LLC, as well as licensing agreements that establish the FOX Sports
Radio Network and FOX Sports Skybox restaurants.

About iPowow:

iPowow is an interactive media company based in Los Angeles, on the leading
edge of the global shift towards Participation TV and Second Screen content.
iPowow gives Broadcasters, TV producers and Advertisers the power to create a
new breed of Participation TV with compelling engagement for the viewer. Best
of all, it generates significant revenue streams for TV shows from on-screen
advertising and Second Screen sponsorship. For more information on how
Participation TV is changing the way we watch and engage with television
please contact: gdouglas@ipowow.com.


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Erik Arneson, 704-501-5795
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