Leading Pay-TV Companies in Latin America Announce Alliance to Combat Piracy
at NATPE 2013

Miami, Florida. January 28, 2013. Today, leaders in the Latin American pay-TV
industry are joining forces to create the Alianza Contra la Piratería de
Televisión Paga (Alliance Against Pay-TV Piracy). The Alianza's mission is to
combat a form of piracy known in the industry as FTA piracy. FTA piracy
involves the illegal use of "free-to-air" satellite receivers to decrypt pay
television audiovisual signals, illegally and without authorization. The
Alianza brings together most of the major players in the pay-TV industry and
creates a framework for broader industry collaboration in the fight against
FTA piracy.

Although there are no formal statistics, industry research estimates that
piracy accounts for up to 20 percent of the pay-TV market in the region, with
FTA piracy being one of the principal forms of piracy faced by the industry.
Since 2010, over 50 brands of pirated FTAs have appeared on the market in
Latin America. FTA piracy is driven by international manufacturers of FTA
receivers and the organized networks that distribute and support the use of
these receivers for unauthorized purposes. Its presence in Latin America is
harmful to consumers as well as to industry players including programmers,
operators and the companies that provide equipment and services to pay-tv
programmers and operations in the region.

The Alianza's goals will be to:

  *Monitor and investigate FTA piracy;

  *Conduct outreach and training with regulators and law enforcement

  *Support law enforcement actions against FTA pirates;

  *Enhance public awareness of FTA piracy; and

  *Collaborate and support anti-FTA initiatives of country-specific pay-tv
    associations such as the Associação Brasileira de Televisão por
    Assinatura, the Brazilian pay-tv association.

Current Alianza supporters include the following:

                    DIRECTV PanAmericana, TELEFONICA, SKY Brasil, VTR and
 Pay-TV Operators   Claro Peru, Claro Ecuador, Claro Colombia, and Claro
                    DISCOVERY, ESPN, FOX International Channels Latin America,
 Pay-TV Programmers GLOBOSAT, HBO Latin America Group, TELECINE, TELEVISA,
                    TURNER BROADCASTING SYSTEM LATIN AMERICA, and Win Sports.
 Others             ABTA, Media Networks Latin America, NAGRA.

The Alianza expands upon a collaboration between DIRECTV and NAGRA, a provider
of security and multiscreen digital media solutions, which joined forces in
2010 to leverage each other's anti-piracy expertise and personnel to combat
FTA piracy in South America.

Michael Hartman, SVP of Legal and Regulatory Affairs for DIRECTV Latin
America, said: "In a show of solidarity, the Alianza represents a new model of
pay-TV collaboration intended to address a serious threat to our industry, as
well as to pay-TV customers throughout the region. We are excited to be a part
of this initiative."

"The creation of the Alianza marks an important milestone for the pay-TV
industry in Latin America. We are proud that the collaboration, which began
with DIRECTV a few years ago, has now developed into an industry-wide effort.
We are confident that leveraging both our technology and extensive anti-piracy
capabilities will result in a strong and actionable plan with concrete
objectives, metrics and deliverables to effectively lead the fight against
piracy," stated Pascal Metral, Head of Anti-Piracy Litigation and Intelligence
Operations, NAGRA.

The Alianza has launched a newly created website where the group will provide
updates and results on the progress they have made in the region. For more
information visit www.alianza.tv.

Press Contacts:

DIRECTV Latin America

Selma Astudillo Boggie

DIRECTV PanAmericana

(56) 2 3374006


Carolina Copello

Communications consultant for DIRECTV PanAmericana

+1 (305) 878.2517



Ivan Schnider

Marketing Communications

+41 21 732 09 40


Christine Oury

Marketing Communications

+1 415 962 5433


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