Global Reach Technology Selects Ruckus to Bring Smarter, High Capacity Wi-Fi to Users on Land and Water within the UK

 Global Reach Technology Selects Ruckus to Bring Smarter, High Capacity Wi-Fi
                   to Users on Land and Water within the UK

Smart Wi-Fi Enables High-Speed Wi-Fi Access for Millions of Passengers Along
27 Miles of the Thames River and Reliable Public Wi-Fi Access in Leeds and

PR Newswire

LONDON, and SUNNYVALE, Calif., Jan. 28, 2013

LONDON,and SUNNYVALE, Calif., Jan.28, 2013 /PRNewswire/ --Ruckus Wireless,
Inc. (NYSE: RKUS) today announced that Global Reach Technology Ltd., an
innovative supplier of Wi-Fi, cloud- and IP-based policy management services,
has selected its ZoneFlex™ Smart Wi-Fi system for a number of high profile
Wi-Fi projects in the UK that address the explosive demand for reliable,
high-speed data access in densely trafficked areas around the city.

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Global Reach has deployed carrier-grade Ruckus Smart Wi-Fi indoor and outdoor
ZoneFlex products for its public hotspot infrastructure along 44km (27 miles)
of the River Thames and onboard Thames Clippers London River Ferries to
support more than 30 million people accessing the river each year. In addition
to providing public Wi-Fi access through its own Thames Wi-Fi hot zone branded
service, planned for Q1 2013, Global Reach is leveraging its high capacity
infrastructure to offer wholesale and international roaming services across
the 27 miles of river coverage.

British Telecommunications plc (BT) gives public Wi-Fi access free of charge
to all its BT Broadband subscribers via the white-labeled Global Reach service
to the Thames River network, while the Transport for London (TFL) authority is
using the Wi-Fi infrastructure for private services such as real-time
location-based information, tracking boats, network monitoring, timetables,
CCTV surveillance and other services.

In addition, Global Reach has selected Ruckus Smart Wi-Fi as the standard
underlying technology for the City Wi-Fi services it provides for Virgin Media
Business in both Leeds and Bradford.

Carrier–Grade Wi-Fi Solutions with a difference

Global Reach has established a unique position in the market, offering a total
managed infrastructure solution coupled with a complete portfolio of
value-added network services such as key data on network monitoring,
management information systems and customer usage behavior; architecture
planning; security; content portal capabilities and gateway functions, and
sophisticated policy management.

For mobile network operators and service providers, Global Reach provides
bespoke wireless infrastructure and services. Additionally, its policy engine
provides seamless and secure 3/4G off load to manage customer's traffic and
eCRM, including content filtering, lawful intercept, bandwidth shaping, port
and website blocking. Intuitive dashboards allow operators to manage their
infrastructure as well as the end user customer experience with complete
visibility and precision.

"To effectively deal with the demands and capacity required to deliver service
on this scale, we needed a carrier-grade Wi-Fi network in which our customers
could have complete confidence," said Nigel Wesley, Chief Executive Officer
for Global Reach Technology. "At the end of the day, customers don't really
care about how the infrastructure works – they simply want a fast, reliable
and affordable Wi-Fi experience that's easy to access and use. That's
precisely what we're delivering with Ruckus."

Wesley noted that while providing a reliable Wi-Fi experience in the UK is no
easy task, operators are looking for value beyond vanilla connectivity.
"Global Reach has developed a different model that not only delivers a
carrier-grade Wi-Fi infrastructure at a much lower cost, we are also reducing
the time to market for service providers and enterprise customers, allowing
them to focus on monetization and bringing value to the subscriber

Smarter Wi-Fi on the Water

Global Reach's Smart Wi-Fi network is one of the world's largest outdoor mesh
deployments along a key transport artery weaving through the UK's capital.
Four million people travel on the Thames Clippers river ferries every year,
with millions more living and working along the riverbank, offices, hotels,
cafes and tourist locations.

Global Reach has used new Ruckus ZoneFlex 7782-N, carrier-class 2.4/5 GHz
802.11n outdoor access points (APs) to deploy at main piers crisscrossing the
Thames River. 24 Thames Clippers London river ferries are being equipped with
ZoneFlex 7363 802.11n indoor dual-band Smart Wi-Fi access points, along with
3G backhaul and ZoneDirector controllers at the Global Reach network operation
centers, to provide centralized administration and remote management.

"While we are fundamentally hardware agnostic, we are building carrier-quality
Wi-Fi networks that mandate carrier-quality equipment," said Chris Spencer,
Chief Technology Officer for Global Reach."With its adaptive antenna
structure and high-capacity designs, Ruckus has clearly differentiated itself
by delivering among the most reliable systems on the market that are
distinctly designed for carriers. With the kit we've seen a significant
increase in the signal strength as well as the number of concurrent users and
sessions we are able to support at any one given time."

City Wi-Fi in Leeds and Bradford for Virgin Media Business

In Leeds and Bradford, Ruckus ZoneFlex 7762 outdoor dual-band 802.11n APs are
being deployed on street furniture by Global Reach to provide a completely
free City Wi-Fi service that is open to everyone. Global Reach manages and
operates the network for Virgin Media Business, building on a partnership that
was originally formed for the rollout of the acclaimed London Underground
Wi-Fi service.

"There is a massive wireless land grab taking place all over the UK,"
concludes Wesley. "The super-connected city initiative means a great deal for
places like Leeds and Bradford as they focus on growth and regeneration for
local businesses, visitors and residents. The Wi-Fi networks we are building
are great examples of projects that are making the vision of super-connected
cities a reality and enabling future prosperity and innovation."

About Global Reach Technology
Global Reach Technology is a leading provider of wholesale and retail public
WiFi across the UK. It has developed world leading software technology for
providing secure fully managed Wi-Fi access across existing or new wireless
infrastructures. Our versatile approach allows service providers and
enterprises to swiftly roll out customised wireless or wired networks. Global
Reach's customers include some of the largest UK Telecom companies, Transport
for London and Birmingham airport. We provide white label solutions for
airports, shopping centres, hospitals, universities, stadiums and retailers as
well as other key transportation hubs. Along with WiFi network deployments in
UK, USA, Scandinavia, Spain and Asia, Global Reach provides a number of
additional services including management of digital screens, IPCCTV, all run
over the same controlled platform in real time.

Headquartered in Sunnyvale, CA,Ruckus Wireless(NYSE: RKUS) is a global
supplier of advanced wireless systems for the rapidly expanding mobile
Internet infrastructure market. With 2011 revenues of $120 million, the
company offers a wide range of indoor and outdoor "Smart Wi-Fi"products to
mobile carriers, broadband service providers, and corporate enterprises, and
has more than 18,000 customers worldwide. Ruckus technology addresses Wi-Fi
capacity and coverage challenges caused by the ever-increasing amount of
traffic on wireless networks due to accelerated adoption of mobile devices
such as smartphones and tablets.Ruckus invented and has patented
state-of-the-art wireless voice, video, and data technology innovations, such
as adaptive antenna arrays that extend signal range, increase client data
rates, and avoid interference, ensuring consistent and reliable distribution
of delay-sensitive multimedia content and services over standard 802.11 Wi-Fi.
For more information, visit

Related Links

Ruckus Wireless, Inc.

Global Reach Technology Ltd.

Ruckus Smart Wi-Fi

SOURCE Ruckus Wireless, Inc.

Contact: Mark Priscaro of Ruckus Wireless, +1-925-367-5505,, or Sarah Markham of Global Reach Technology
Ltd., +(0) 44 7711 057 121,, or Matt
Humphries of Babel Public Relations, +1-44 (0) 207 434 5550,,
for Ruckus Wireless, Inc.
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