Volkswagen Reveals Game Day Spot
Volkswagen Returns to the Big Game With 60-Second Ad Showcasing Its
Latest Campaign "Get In. Get Happy"
HERNDON, VA -- (Marketwire) -- 01/28/13 -- Volkswagen of America,
Inc. today unveiled its highly anticipated Game Day commercial.
Viewers can catch "Get Happy" on the brand's YouTube(R) channel
before it airs in the second quarter of the Big Game. This is the
fourth consecutive year that Volkswagen has advertised on Game Day.
"The Big Game presents an unparalleled creative opportunity to
represent the Volkswagen brand," said Tim Mahoney, Chief Product and
Marketing Officer, Volkswagen of America, Inc. "We're excited to
reveal this year's campaign, 'Get In. Get Happy.', which is designed
to bring a jolt of happiness to viewers' daily lives."
Volkswagen's 2013 Game Day commercial, "Get Happy" features a man who
brightens up his dreary office environment with a positive attitude
and inexplicable Caribbean accent.
The 60-second spot builds on Volkswagen's heritage of "human stories,
told simply," and will serve as a thematic continuation of the
brand's feel good ads including "Smiles," which first premiered last
September, and last year's Big Game commercial "The Dog Strikes
Back," named by Google as one of 2012's leading ads on YouTube.
"With 'Get Happy,' we set out to create a lighthearted and energetic
ad to represent the positive energy and sunny disposition that only
the Beetle and Volkswagen can deliver," said Mike Sheldon, CEO,
Deutsch LA, Volkswagen of America's creative Agency of Record. "We
are thrilled to bring the Volkswagen brand essence to life on
America's biggest stage."
Volkswagen teased its 2013 Game Day campaign with a pre-game release
on January 24th. "Sunny Side" features well-known YouTube sensations
singing along with Rock and Roll Hall of Famer Jimmy Cliff, all
learning how to "C'mon, Get Happy."
Jimmy Cliff's latest critically acclaimed album REBIRTH was recently
nominated for a GRAMMY award and listed as one of the top 50 albums
of 2012 by Rolling Stone.
About Volkswagen of America, Inc.
Founded in 1955, Volkswagen of America, Inc. is headquartered in
Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered
in Wolfsburg, Germany. Volkswagen's operations in the United States
include research and development, parts and vehicle processing, parts
distribution centers, sales, marketing and service offices, financial
service centers, and its state-of-the-art manufacturing facility in
Chattanooga, Tennessee. Volkswagen is one of the world's largest
producers of passenger cars and Europe's largest automaker.
Volkswagen sells the Beetle, Beetle Convertible, Eos, Golf, Golf R,
GTI, Jetta, Jetta SportWagen, Passat, CC, Tiguan, Touareg and Routan
vehicles through approximately 610 independent U.S. dealers. Visit
Volkswagen of America online at www.vw.com or media.vw.com to learn
more. "VW", "Volkswagen", all model names and the Volkswagen logo are
registered trademarks of Volkswagen AG.
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