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Careful: New Boston Pizza dishes could elevate you to foodie status

Careful: New Boston Pizza dishes could elevate you to foodie status 
Boston Pizza welcomes new pasta features with light-hearted campaign poking 
fun at foodies 
MISSISSAUGA, ON, Jan. 28, 2013 /CNW/ - Boston Pizza International today 
introduced a new feature menu offering delicious pasta creations set to 
satisfy a range of appetites and tastes. New dishes include: Pulled Pork 
Penne, Pasta Nachos, Butter Chicken Fettuccine and the Massive Meatball 
Spaghetti —a hearty six ounce meatball surrounded by a signature sauce. The 
seven new, delicious pasta dishes, available until March 24, offer guests 
refined flavours, unique ingredient combinations and a promise to impress 
taste buds across the country. 
"We love surprising our guests with innovative and unexpected twists on 
popular food items," says Director of Culinary and Executive Chef Michael 
Gray. "With our latest pastas, something as simple as nachos is transformed 
into a completely new taste experience and a trendy ingredient like pulled 
pork takes on a different form." 
To introduce the pasta feature, Boston Pizza has launched a tongue-in-cheek 
campaign warning guests that the latest pastas run the risk of converting them 
from a casual food lover into a pretentious foodie. This humorous approach 
is designed to highlight how the superior quality of ingredients might make an 
everyday guy suddenly feel like a food connoisseur. The TV spot cautions 
potential guests with the tagline, "Careful you don't become a foodie". 
The integrated, national campaign, beginning January 28, consists of 30-second 
TV spots along with online banners and page takeovers, social media and public 
relations. TAXI Canada Ltd. created and produced the creative with PHD 
executing the media strategy and High Road Communications for public relations. 
About Boston Pizza Boston Pizza International Inc. is Canada's No. 1 casual 
dining brand with more than 340 restaurants in Canada. Annually, Boston Pizza 
serves more than 40 million guests. The company has been recognized as one of 
Canada's 50 Best Managed Companies. Boston Pizza International Inc. is located 
in Richmond, B.C., and has regional offices in Mississauga, Ont., and Laval, 
Que. For more information, visit www.bostonpizza.com. 
Perry Schwartz Director of Communications, Boston Pizza International 
905-361-3616 schwartzp@bostonpizza.com 
Kate Weersink High Road Communications 416-644-2241 Kate.Weersink@highroad.com 
SOURCE: Boston Pizza International Inc. 
To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/January2013/28/c9028.html 
CO: Boston Pizza International Inc.
ST: Ontario
NI: FBR FOD RES NP  
-0- Jan/28/2013 15:00 GMT