Careful: New Boston Pizza dishes could elevate you to foodie status
Boston Pizza welcomes new pasta features with light-hearted campaign poking
fun at foodies
MISSISSAUGA, ON, Jan. 28, 2013 /CNW/ - Boston Pizza International today
introduced a new feature menu offering delicious pasta creations set to
satisfy a range of appetites and tastes. New dishes include: Pulled Pork
Penne, Pasta Nachos, Butter Chicken Fettuccine and the Massive Meatball
Spaghetti —a hearty six ounce meatball surrounded by a signature sauce. The
seven new, delicious pasta dishes, available until March 24, offer guests
refined flavours, unique ingredient combinations and a promise to impress
taste buds across the country.
"We love surprising our guests with innovative and unexpected twists on
popular food items," says Director of Culinary and Executive Chef Michael
Gray. "With our latest pastas, something as simple as nachos is transformed
into a completely new taste experience and a trendy ingredient like pulled
pork takes on a different form."
To introduce the pasta feature, Boston Pizza has launched a tongue-in-cheek
campaign warning guests that the latest pastas run the risk of converting them
from a casual food lover into a pretentious foodie. This humorous approach
is designed to highlight how the superior quality of ingredients might make an
everyday guy suddenly feel like a food connoisseur. The TV spot cautions
potential guests with the tagline, "Careful you don't become a foodie".
The integrated, national campaign, beginning January 28, consists of 30-second
TV spots along with online banners and page takeovers, social media and public
relations. TAXI Canada Ltd. created and produced the creative with PHD
executing the media strategy and High Road Communications for public relations.
About Boston Pizza Boston Pizza International Inc. is Canada's No. 1 casual
dining brand with more than 340 restaurants in Canada. Annually, Boston Pizza
serves more than 40 million guests. The company has been recognized as one of
Canada's 50 Best Managed Companies. Boston Pizza International Inc. is located
in Richmond, B.C., and has regional offices in Mississauga, Ont., and Laval,
Que. For more information, visit www.bostonpizza.com.
Perry Schwartz Director of Communications, Boston Pizza International
Kate Weersink High Road Communications 416-644-2241 Kate.Weersink@highroad.com
SOURCE: Boston Pizza International Inc.
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-0- Jan/28/2013 15:00 GMT
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