Sarita Bhatt Named Director of Global Strategy at Havas Worldwide
Will partner with Marianne Hurstel to lead global strategy
NEW YORK, Jan. 28, 2013
NEW YORK, Jan. 28, 2013 /PRNewswire/ --Havas Worldwide announced today the
appointment of Sarita Bhatt to Director of Global Strategy, where she will
work with the network's global clients on strategic and creative solutions,
focusing on the challenges of digital and social marketing. She will report to
Andrew Benett, who was named Global President of Havas Worldwide earlier this
Bhatt steps into the new position from her former role as Managing Director of
Social Platforms at Havas Worldwide New York, where she was charged with
overseeing digital and social programs for the New York agency's clients and
leading new business efforts within the digital and social space. She first
joined Havas Worldwide three years ago as Director of Digital Planning for
Tonic, the agency's health and wellness consultancy.
"Sarita's years of experience working at the cutting edge of marketing and
communications technology have made her a valuable resource to our New York
agency clients," Benett said. "This move represents a terrific opportunity
both for Sarita to expand the scope of her work and for the agency to further
bolster our strong digital offering to our largest clients."
"Sarita's appointment to the new Director of Global Strategy role underscores
our commitment to a digital-at-the-core strategy," said Havas Global CEO David
Jones. "The strength of our unique model—where digital is at the very center
of every one of our agencies, rather than siloed—has been proven by Havas
Worldwide's recent outstanding momentum: competing and winning against
pure-digital shops for a streak of new business wins including global digital
AOR for Hershey's, Unilever's global data business, and digital remits from
Danone, Expedia, Ibis, Lego, Nokia, and Sony PlayStation."
Bhatt has been working in the media and communications space for more than 15
years, focusing on developing innovative digital and social programs through
verticals including healthcare, B2B, CPG, technology, finance, and tourism.
While at Havas Worldwide New York she led the digital & social programs across
all of the Hershey's Company brands, the Atlantic City Alliance, General
Electric, Dos Equis, Live Nation, Johnnie Walker, GlaxoSmithKline, and Merck
"I am looking forward to the opportunity to work with the global teams to
further expand our digital and social offerings to clients," Bhatt said. "In
today's globally networked economy, brands must foster meaningful
relationships with consumers that add value and relevancy to their life,
Bhatt will be joining the Global team led by Marianne Hurstel, Global Chief
Strategy Officer of Havas Worldwide and Vice President of Havas Worldwide's
creative micronetwork BETC.
About Havas Worldwide
Havas Worldwide, formerly known as Euro RSCG Worldwide, is a leading
integrated marketing communications agency and was the first agency to be
named Global Agency of the Year by both Advertising Age and Campaign in the
same year. The Havas Worldwide network is made up of 11,000 employees in 120
cities and 75 countries, with 316 offices and provides advertising, marketing,
corporate communications, and digital and social media solutions to clients,
including Air France, BNP Paribas, Citigroup, Danone Group, IBM, Kraft Foods,
Lacoste, Merck, Pernod Ricard, PSA Peugeot Citroën, Reckitt Benckiser, Sanofi,
and Volvo. Headquartered in New York, Havas Worldwide is the largest unit of
the Havas group, a world leader in communications (Euronext Paris SA: HAV.PA).
Global Communications Manager
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SOURCE Havas Worldwide
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